Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 85

Marketing Guidelines Social Media Conference 85

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 88

Employee Real Estate Video Internal 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 146

Financial Employee Leadership Training 146

PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation. A client-agency mismatch.

Pitching 205

Pitching Agency Internal International 205

Shift Communications

FEBRUARY 19, 2016

Once you determine that you need a 10x Marketer, its time to figure out where to find one. Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. The cost of on-boarding a new employee, including training time and management.

Marketing 60

Marketing How To Training Analysis 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Muse addresses all aspects of work and career life. The Cision Blog. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

SEPTEMBER 10, 2020

Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Starting in May when our first club reopened in Oklahoma City, we’ve spent a considerable time working to secure placements in each market. Scott is also an employee at Life Time Savage now.

Radio 167

Radio Journalism Interviews Energy 167

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JANUARY 23, 2020

Then you have the obvious departments like marketing and sales where reputation is a key element of their success. This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. Marketing and sales.

Reputation 48

Reputation Handbook Exercises Groups 48

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. It’s an exercise in strategy, but also expectation management. Instead, focus on including your brilliant thought leadership or insights right in the post copy. Especially on the B2B side.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them. A lot of us are people pleasers.

Ethics 105

Ethics Data Training Agency 105

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Formalize and maintain an ongoing thought leadership program for top company subject matter experts. I’m a junkie. I’m talking about perfectionism.

Case Study 60

Case Study Construction Exercises Media Training 60

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. A financial crisis is an unexpected event initiated by financial markets. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. The more specific you can be in laying out the exact series of actions that were taken, the more your team will benefit from the exercise. “Could you have made a better choice?”.

Case Study 28

Case Study Comparison Interviews Study 28

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? It becomes a tick-box exercise. to enter leadership roles. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Prospect: No, we don’t have anything like that. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Local 36

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Ethical Voices

JUNE 27, 2023

You’ve talked to many folks on this podcast about the same concepts, but there are many times when we are the only person at the leadership table who is going to raise our hand and say, “Listen, that doesn’t pass the smell test.” What is the best thing for the markets that we participate in?

Ethics 79

Ethics Corporate Leadership Groups 79

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 81

Sports Agency Industry Creativity 81

PRSay

JUNE 7, 2016

Benefit : Your employees and contractors have the flexibility to get their work done at their optimal productive times—as long as they’re still attending necessary meetings and meeting deadlines. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm.

Meeting 60

Meeting Employee Exercises Google 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Second, internal communications and communicating with employees will be central to the success of every organization. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Each time an employee gets replaced, knowledge is lost. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Landis PR

NOVEMBER 1, 2021

Your brand promises aren’t just a marketing exercise. Match your company’s actions to your marketing words. Make sure your company leadership – and all employees – understand everything I’ve just laid out. In today’s world, how your organization ‘walks the walk’ definitely trumps how it ‘talks the talk.’

Reputation 52

Reputation Customer Service Analysis Exercises 52

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. That one I noticed! Agency Life'

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

NOVEMBER 19, 2017

Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Community Data 164