ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But the work of media relations remains highly personalized and relatively inefficient in technology terms. Rarely does a single positive story act as a magic bullet, however. You’re not differentiated.

Pitching 174

Pitching Enterprise Exercises Agency 174

Stern + Associates

NOVEMBER 28, 2023

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

Employee 133

Employee Financial Resources Construction 133

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. And don’t pretend you don’t have competitors. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 103

Training Conference Meeting Technology 103

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

Could an agency exercise more control over the agreement if multiple risk factors occur at once? Economists Hart and Holmström argue that companies in lower-risk businesses can best afford to offer their employees smaller base salaries and greater incentives based on performance. Could the two parties alternate in deciding?

Publicity 120

Publicity Product Launch Construction Exercises 120

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. I would propose an alternative: Exercise bravery in silence. Independent practitioner, corporate spokesperson, agency account executive. New professional, mid-level manager, senior practitioner. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 76

eBook Exercises Employee SEO 76

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Q: New technology is constantly expanding, making podcasting more and more accessible. If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights.

Interviews 120

Interviews Comparison Video Exercises 120

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Creativity Industry 245

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. What is that you ask?

Ethics 97

Ethics Radio Education Exercises 97

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. Trusted sources of B2B information.

B2B 148

B2B Marketing Survey Software 148

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. So for an employee, the nice thing to do is say, oh, the press release is good enough. If an employee isn’t doing well, they’re going to be perpetually stuck there.

Ethics 106

Ethics Data Training Agency 106

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Technology helps practitioners work more effectively and eliminates administration.

Industry 60

Industry Survey Analysis Exercises 60

PR in High Definition

AUGUST 31, 2022

Multi-year Gallup research found that employee disengagement costs the UK economy £52-£70 billion per year. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

International 62

International Internal Communications Exercises 62

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 71

Exercises Employee Social Media Communications 71

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. As it turned out, it was a fairly straightforward exercise. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Bianchi Biz Blog

MARCH 18, 2021

It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. This might seem like a dreadful exercise; aren’t you just making yourself vulnerable by formulating goals and targets – especially if you fail to reach them?

Report 79

Report Company Data System 79

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Q: How did you decide on the ideal marketing technology stack?

Marketing 74

Marketing SEO Trade Shows Technology 74

Stephen Waddington

FEBRUARY 12, 2019

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal. Photo credit: Flickr, Leonardo Pallotta , ( CC BY 2.0 ).

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR in High Definition

MARCH 27, 2024

Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Stressful situations can impact articulation and make even the most unwavering spokesperson fluster, so prepare base responses in advance, stick to them, and update them as and when necessary. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. For example, Hoffman has many workshops related to PR tools for its employees. Disconnect from technology. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. It’s especially important to do this exercise when your organisation is going through change – which is pretty much all the time, right?

Reputation 48

Reputation Handbook Exercises Groups 48

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. The crisis may be accompanied by high volumes on the trading of assets.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Hoffman Agency

MAY 3, 2022

We were completing an exercise urging us to think about what we needed from an employer to be happy. In addition, I’m lucky to be a part of an agency that fosters its employees’ growth and always encourages everyone to dig deeper. I thought long and hard, realizing the culture within an organization was especially important to me.

Exercises 36

Exercises Agency Storytelling Employee 36

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. What’s a fax machine? And what should brands have their eyes on as we head into 2019?

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

OCTOBER 11, 2018

Similarly within organisations, thousands of employers support employee volunteering and other community projects. Not the quality of your close relationships (albeit that’s a close second), not whether you smoke, booze, exercise, or are fat or thin.

Communications 104

Communications Community Measurement Study 104