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How to monitor your brand’s earned media in real time: Home Depot analysis

NewsWhip

This is why a real-time media monitoring platform is key for brands. We’re here to show you how this is possible for your brand, by using the example of home improvement retailer, Home Depot, using NewsWhip Spike. The two charts above show all media and public interest in Home Depot in the last three months to date.

Analysis 158
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. That was great – until it wasn’t.

Banking 212
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377
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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. .

Twitter 148
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Socially Unacceptable – Tom Basgil Unveils the Future of B2B Marketing: Trends, Strategies and More

Prohibition

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Contact us for our podcast services !

B2B 77
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Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

Onclusive

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195
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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” A lack of inclusion can sometimes be seen in employee surveys. One survey conducted by the E3 Taskforce, a group made up of U.S.-

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