5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. The study shows this ultimately impacts the bottom line. Rethinking your onboarding process.

International 138

International Internal Communications Strategy 138

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications. Messaging & Positioning. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. This involves identifying the root cause, implementing corrective actions, and improving internal processes.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

JUNE 24, 2024

About half of PR professionals say the time they spend on internal communications stays the same or increases. Most PR professionals work after hours at least one day per week, while nearly half of C-suite PR employees work after hours three or more days per week. The average annual salary for a public relations job is $84,000.

Study 154

Study Survey Pitching Resources 154

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. “The

Employee 104

Employee Study Survey Leadership 104

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data.

Digital PR 62

Digital PR International Internal Data 62

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Melissa Agnes

JUNE 6, 2015

Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Follow Monika on SlideShare.

Case Study 140

Case Study Crisis Management Crisis Study 140

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 107

Employee Facebook Communications Travel 107

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. For international meetings, remember that the world clock app is your friend. If an employee in Sydney is working while EMEA and U.S.

How To 272

How To Employee Meeting Internal 272

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

International 92

International Internal Communications Employee 92

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson. “To

Video 167

Video Employee Training Study 167

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

International 118

International Internal Insurance Insurance 118

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. Back up your claims.

How To 254

How To Case Study Employee Industry 254

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 99

Creativity Study Ethics Publicity 99

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications.

Trends 199

Trends Corporate Employee Reputation 199

Melissa Agnes

APRIL 15, 2014

I think that there is a need for some major internal re-evaluating in today’s biggest airline companies. On the other hand, it was the fault of the employee, the tweeter (yes, that they hired and trusted) but the appropriate actions from here on out can help them salvage their reputation. Case Studies'

Airlines 243

Airlines Case Study Policies Reputation 243

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task. Sharpen your time-management skills. Ask for trust and support from your employer .

How To 309

How To Meeting Travel Employee 309

Institute for Public Relations

OCTOBER 22, 2024

Mental Health America examined current trends in workplace culture and internal communication. The study defined the following terms: — Healthy workplace: a workplace that positively promotes the well-being of their employees. … Continue reading How Do Employees Feel in The Workplace? →

Employee 76

Employee Study International Internal 76

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Establishing affinity. Feeling connected to the work. Jessica Walter, M.S.,

Branding 182

Branding Brand Employee Study 182

Cision

AUGUST 29, 2017

Not only do communication barriers emerge, but the managers of each team also grow highly protective of their resources while prioritizing their internal KPIs above anything else. In fact, one study found that 29 percent of employees could find no clear relation between their role and the overarching company strategy.

Marketing 190

Marketing Employee Tools Resources 190

Institute for Public Relations

OCTOBER 1, 2024

Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 77

Employee Corporate Survey Study 77

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

MAY 21, 2014

… And P.S. “If hacked means somebody internally gave away your password, then that’s not a hack.” Case Studies Crisis and Issues Management' changing them often.” ” And this is absolutely the raw truth. Lying to protect yourself is not a habit any organization should get into. We can help.

Case Study 213

Case Study Crisis Study Facebook 213

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. —

Conference 120

Conference International Internal Data 120

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). “That case study – or teachable story – won a prestigious academic honor: a Coleman Foundation Case Award. What is the Hot Mommas Project?

International 101

International Internal Case Study Insurance 101

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

International 95

International Internal B2B System 95

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 155

Employee Crisis Reputation Creativity 155

Cision

JULY 10, 2017

Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Do you have any customer success stories that you could turn into case studies? In your internal communications system. Anywhere your employees are talking, you need to be listening. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding.

Publicity 256

Publicity Branding Brand Storytelling 256