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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. It’s an employer’s market right now.

B2B 179
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. In other words the “let them eat cake” attitude by Google and some of its employees (you know – the Marie Antoinette attitude towards the French masses that eventually got her beheaded) have in truth displaced and disrupted lives.

Google 214
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.

Ethics 78
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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

The best privacy crisis is the one that doesn’t happen, of course. This is a no-brainer, but it needs to be read and understood by every employee and vendor/partner of any organization that’s at risk — and that means everyone. Convey a “commonsense” digital communications policy to employees.

Privacy 120
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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256
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Building a perfect pitch? The story is in the data

Onclusive

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370