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Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. It’s an employer’s market right now.
A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. In other words the “let them eat cake” attitude by Google and some of its employees (you know – the Marie Antoinette attitude towards the French masses that eventually got her beheaded) have in truth displaced and disrupted lives.
CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.
The best privacy crisis is the one that doesn’t happen, of course. This is a no-brainer, but it needs to be read and understood by every employee and vendor/partner of any organization that’s at risk — and that means everyone. Convey a “commonsense” digital communications policy to employees.
As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.
. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).
AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. The company has banned its employees from using generative AI tools.
Social Media Privacy: Should Bosses Be Allowed to Friend Employees? This article examines at how a platform modeled after an online dating website could be very resourceful for disaster response. Via @PatrickMeier. This is a good question to think through and consider all angles – before sending that request. Via @SpinSucks.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further. To manage a corporate transition.
RISK 5: WORKPLACE CULTURE AND EMPLOYEE WELL-BEING Threat : Toxic workplace culture and neglect of employee well-being have come under increased scrutiny. Impact : Poor workplace conditions or employee mistreatment can quickly lead to negative media coverage and loss of employee loyalty.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employeeprivacy in the workplace. In the U.S.,
The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Internet Defamation Online Privacy Laws and Regulations Online Reputation Management'
For example, while some organizations’ policies may require employees to obtain express consents before sending out any electronic messages, others may rely on the implied consent provisions of CASL and/or some of the CASL exemptions. Update your privacy policies to ensure compliance with CASL’s privacy requirements.
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.
For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.
be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.
It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message. First, internally.
Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly.
Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.
These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.
“How can any Canadian CEO freely communicate with their board of directors or staff if sensitive insider information can now be seen by government employees with no checks or balances? If Harper and his staff have nothing to hide, let them surrender their privacy and rights just like the rest of us.
Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.
With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency.
You can only listen to so much given privacy settings and the way Facebook is set up. 3 – Using social listening to track employee posts and thought leaders. However, companies are missing a golden opportunity to listen to–and identify–employee posts and thought leader content. All great elements to listen to.
As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or business-sensitive information using their company email account.
Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users.
According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.”
Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.
In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation. As any industry becomes more competitive and specialized, asking the right questions will be essential to candidates and employees alike. The post Want To Work In Tech PR?
How are its employees treated? Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. What does it value?
From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly. Some weighty, fascinating, and depressing ethics stories this week. who are white.
Leaders at companies that have or are initiating changes in permanently allowing employees to work remotely will need to adapt, but it’s also important to remember that remote work is a two-way street. And employees need to feel that their bosses still care for them as people. The Gallup survey uncovered four common needs.
No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting? When in doubt, place the privacy of your customer s first.
The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. But the storytelling should go beyond the founders and employees. government when it refused to unlock the San Bernadino shooter’s iPhone.
Provide talking points for customer-facing employees. Correct any inaccurate reporting promptly but diplomatically. Internal Communication Keep staff informed about public statements and media coverage. Address internal concerns openly to maintain morale and prevent unauthorized leaks.
The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening.
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the inability to ensure message consistency.
Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. The objectives should be clear as well as measurable. Make an action plan.
Applying this analytical lens to employees provides a comprehensive understanding of the workforce, including their needs, preferences, and communication styles. Tracking employee engagement, knowledge retention, and behavioral changes can help identify areas for improvement and optimize communication strategies.
This Venn diagram depicting Internet privacy (created by Dave Hoffman ) is our answer. No, you and your fellow employees are not celebrities. Yet I always get "what if" questions from folks running through a Byzantine list of privacy settings that they think will keep them safe from prying eyes.
A: Ads can be extremely effective, especially on platforms like LinkedIn and Facebook where privacy and reciprocity are the defaults. For example, ads can be pointed at employees of specific media organizations, and even individuals with journalistic job titles (editor, correspondent, reporter, etc.).
Personal relationships, privacy, social life, and timekeeping are all potential flash points. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. I hope other employees also have a positive attitude. That’s a good thing.
If the country is divided, you can bet for most companies, their employees and customers are too. The Annenberg survey listed data privacy, health care and diversity as social issues. I find this puzzling because in many cases this would be a resource-intensive task that is liable to drag down productivity and sales.
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