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Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. The 2020 Edelman Trust Barometer reported […]. The post Empowering Social Employees appeared first on. The post Empowering Social Employees appeared first on.
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employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health response to the novel coronavirus continues to impact organizations across the […].
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company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Recent data shows that 63% of U.S.
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Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Focusing on these items also makes the data easier to report from the very beginning, allowing you to prove extended PR value. Then, focus on the metrics tied to those areas. I hope you’ll agree it is!).
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