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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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Empowering Social Employees

Ronn Torossian

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. The 2020 Edelman Trust Barometer reported […]. The post Empowering Social Employees appeared first on. The post Empowering Social Employees appeared first on.

Employee 195
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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Employee perception: Shows how employees view their workplace experience. ANALYZE BRAND REPUTATION WITH PROWLY How to do reputation reporting the right way What should you include in a reputation report? Customer reviews: Track public feedback across platforms like Google, Trustpilot, and others.

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Why Educating Employees on Inclusive Language Matters

PRSay

Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Your style guide will only be as effective as it is understood and championed by employees.

Education 217
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This is one for 2023.

B2B 179
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Comms execs still in the early stages of preparation for employees to return to work

Agility PR Solutions

A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. The post Comms execs still in the early stages of preparation for employees to return to work appeared first on Agility PR Solutions.

Employee 201
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New Research Indicates a Positive Impact on Employee Engagement and Collaboration During COVID-19 Crisis

PRSay

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177