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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 151
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. They employ 20 employees.

Software 156
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 149
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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

So we may ask, “What’s different about Typical Software Co.?” They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. The software can make a huge difference in revenue, yet the category is narrow. Get personal.

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