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Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer. That extra effort drives up costs.
Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?
According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.
Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Join this important webinar that addresses: How to identify employees at risk for - or experiencing - AUD or SUD in your workforce.
In this particular survey, I suspect the findings have more to do with mass appeal and social proof. However, this survey suggests those who work in PR believe overall public opinion on social media is more persuasive. Trusted influencers Answers to another question in this survey support this an analysis.
The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.
And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases?
Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new recruits, and striving to meet the many Purpose mandates of all stakeholders.
workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. Half of all employees said their mental health was at stake. million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S.
It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.
There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet. Do You Really Want Brands to Take a Stand?
The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.
Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.
In a matter of weeks, the COVID-19 crisis forced millions more workers into remote work—and a recent survey finds that many prefer keeping that arrangement. The post Employees put the brakes on returning to offices—nearly half now want to WFH permanently appeared first on Agility PR Solutions. About half (48 […].
The CIPR of State of the Profession survey was concluded before lockdown. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January. My hunch is that the 2021 survey will tell a different story.
workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Among employees choosing to work from home, fewer are doing so because they’re afraid of being exposed to the coronavirus (42 percent now vs. 57 percent in 2020).
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on.
Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board , the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Photo credit: terovesalainen ].
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly.
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.
That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?
Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your survey questions.
According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Size and turnover on comms teams also rise.
Our recent survey focused on understanding stress levels among PR professionals. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being.
25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The 2022 Q12 survey results depict a grim reality for US employers.
That’s according to a survey of 625 U.S.-based The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. All respondents reportedly worked for businesses with at least 100 employees and a $50,000 annual IT budget. based B2B technology decision-makers.
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change.
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. Finally, a survey probed the views business leaders have as to the effects of EX and CX on growth.
We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.
Customer feedback and surveys are a great way to generate valuable insights.Gathering customer feedback through surveys and reviews to identify areas for improvement and tailor services. Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors.
Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.
3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Lack of employee experience”. 25% lack of employee experience.
Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.
Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society.
Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. Two surveys were conducted between August and October 2023.
By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Miller was one of six outside contributors that helped analyze the survey results. 37% said cutting through the noise.
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