This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.
But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. . * Because employees don’t discriminate.
The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.
As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Travel is about being there, after all.
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.
Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.
Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If
I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?
Often the main reason employees choose to work abroad is to experience a new culture. Pro tip: research Wi-Fi speeds before you travel. One good piece of advice I heard before my travels was, “don’t work where you sleep.” Employees work most productively when they feel trust, support and empowerment by their employers.
Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. You want to discover this place like a local would, right?
Consider a weekly or monthly spotlight on key employees on your page. The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Be sure to capture company outings, too.
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. That […]. The post Avoid ‘Cancel Culture’ with this crisis PR checklist appeared first on Agility PR Solutions.
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need?
Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. You imagine having complete control over what clients you work with. The options are endless.
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law.
In the travel sector, we’re all about keeping up with innovations. percent of travel, transportation, and hospitality executives said their companies were utilizing the IoT within mobile apps, a sign that this technology is likely to grow more pervasive in the future. The Device Mesh. Connect with Tony on Twitter @tonytie.
How news of a crisis travels is a critical reason why plans should be updated. Many tools allow those facing a crisis to be present on many channels and tell their story directly to the audiences that matter to them: employees, shareholders, suppliers, clients, the public, etc.
In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. I’ve found that ‘Drew said this’ can travel a lot of different ways. That’s step one.
Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Employee engagement starts with listening to your people . Over the past few years, Travel + Leisure Co. , in Orlando, Fla., and is a 20-year member of PRSA.
On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future. Broadcast outlets and publishers also report headwinds , though the views are mixed.
With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4
Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.
If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Use Business Wire’s customized distribution options to promote gifts by age and demographic.
18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.
The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.
Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Movie superstar just tweeted about his love of your travel destination – AH-Mazing! You can’t know what’s missing or needed if you aren’t familiar with your current scenarios and action steps. Keep your eyes peeled.
Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Ensure that your work from home or sick leave policies are flexible, and consistent with health guidance, and make employees aware of these policies.
Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.
There are a few things we know for certain: News now travels at lightning speed. By further exploring the peak you can see all other articles about the employee, which publishers are reporting about it, and how many engagements it’s receiving. The overabundance of information creates a sea of noise.
Recruiters and hiring managers need to make more of an effort to specifically seek out minority prospects or the opinions of their minority employees. If I could go back in time, I would travel to….the I believe this is due to a lack of diversity on marketing and PR teams. There is never a dull moment with them. We are blessed.
In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.
With a mission to empower people to experience the world , Booking.com invests in digital technology that helps take the friction out of travel. Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the largest travel e-commerce companies in the world.
This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! If I could go back in time, I would travel to … Ancient Rome.
Patagonia’s support of employee activism creates an incredible opportunity for professional development. I found out that as a benefitted employee of over a year, I could travel anywhere in the world for up to 10 weeks – and get paid to do it – if selected for the company’s Environmental Internship Program.
Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. To preempt this, she and her team conceptualized Bug Strike, a preventative solution for homes, travel, and between pest control visits. This innovation garnered an overwhelmingly positive response from the public.
For organizations trying to bolster their grassroots network, it’s important to use all of the assets available – employees, vendors/suppliers, retirees, community groups, alumni and any other stakeholder with a horse in the race. In the end, a developed network with dedicated supporters is always the strongest. But I also love my job.
The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.
The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. Thankfully, the road to regaining investor confidence is well traveled. For a fast-growing startup, a dynamic founder can be a huge PR asset. It starts with an apology. You might consider taking a Twitter sabbatical.
Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation. It was “Some good travel news for a change.” They also saw reporters were struggling to find information about traveling. If You See a Need, Address It. If You Don’t See Good News, Make It.
The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.
Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging. It makes sense.
But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. When a company tells the story of the human beings behind the corporate logo, it brings the company to life.
But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few). They’re showing up at employee events. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content