Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. F ing heaven on earth.” It was reposted with edits.

Training 148

Training Social Media Video Employee 148

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels. Jamba Juice.

Branding 159

Branding Brand Comparison Viral 159

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid.

Airlines 136

Airlines Crisis Viral Reputation 136

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. referring to the virality of the student’s initial Facebook post).

Employee 0

Employee Social Media Viral Media 0

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 100

B2B Facebook Community How To 100

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high.

YouTube 95

YouTube Viral Video Twitter 95

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. pictured above ), during an Oct. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

OCTOBER 7, 2014

Another great example comes from Starbucks, which saw the potential around the worldwide sensation of the Royal Baby and rode the wave on Twitter with this clever tweet celebrating his birth. Empower employees and agencies to be impulsive and take ownership of content. Some brands have even engaged in “feuds”.

Marketing 138

Marketing Conference Trends Viral 138

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz.

Energy 120

Energy Viral Storytelling Community 120

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In an Oct. 8 statement, NBA Commissioner Adam Silver made a smart defensive play, however. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Usage: 320 million Twitter users. Purpose: Twitter is a social media network that allows users to post short messages. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. Workspaces.

Tools 165

Tools Media Software Analysis 165

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Solo PR Pro

MARCH 16, 2021

That’s why the next step after VAs is to hire part-time employees, which will open you up to even more growth opportunities — but not just work-related ones. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. Brand visibility is key.

How To 96

How To Social Media Community eBook 96

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. After Twitter users were quick to point this fact out, Delta promptly deleted the tweet, and tweeted an apology. Take some time to investigate internally how your colleagues or employees would react in specific situations.

Social Media 79

Social Media Crisis Media Airlines 79

NewsWhip

AUGUST 12, 2021

He doesn’t have his own Facebook page and he has not posted on his Twitter account since February 2020. However, a statement made post-flight, in which he thanked Amazon employees for paying his way to space , saw backlash from public figures such as U.S. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Beyond PR

JULY 10, 2017

Twitter is the best for digging into multiple relevant conversations. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Your Employees. Anywhere your employees are talking, you need to be listening. Your Customers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. To connect with Katie, you can follow her on Twitter. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 79

Social Media Strategy Media SEO 79

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. People hundreds of miles away will see an event on Facebook, on Twitter.”. More metrics, eh? million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Connect your client’s Twitter profile to analyse social influence and audience engagement. That’s fine but what if you need to use or share the links? We just made a free tool to convert for you.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Positional is now live! I think it’s important for anyone.

Internal 118

Internal International Insurance Insurance 118

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And then I discover that they don’t even follow those so-called VIPs on Twitter. Employees are a source of intriguing content. Early on in the pandemic, Georgia Pacific’s social media manager realized that her employees were a source of great content.

Communications 40

Communications Measurement Employee Course 40

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. The PG Tips Facebook page has around 1,000 likes and 100 comments and Twitter returns a tweet every 30 seconds from someone enjoying a cup of tea. I’m a PG Tips drinker myself. Google returns 29 million pages.

Communications 60

Communications Analysis Web Handbook 60

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?”

How To 198

How To Real Estate Web Case Study 198

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. Find Tia on Twitter and LinkedIn. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158