Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Presspage

FEBRUARY 8, 2021

Journalists, bloggers, customers, partners, employees and other stakeholders and influencers use the online “pressroom” – or “newsroom” – to find information, or stay updated about a company. A white paper on The Crisis Newsroom is also available upon request.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

DECEMBER 19, 2015

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Look at what your employees or clients are doing. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JUNE 20, 2015

Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee. Click here for our free white paper that will help you plan and manage crisis communication in today’s social world! Prepare yourself for a social media crisis.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Cision

JANUARY 28, 2016

Read our free white paper! Starbucks uses brand journalism to highlight their employees. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. The story showed how Starbucks values their employees and creates a positive work culture. McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Are there any words or phrases that employees can’t use? The process gets even harder when the team includes part-time members.

Pitching 52

Pitching Interviews Employee System 52

Cision

MAY 5, 2015

Visit with the CEO and long-time employees. Get our free white paper to see how! That may mean you’ll still write the white paper or case study. Create graphics that can be shared on Instagram and used to drive traffic back to the paper. To “spice up” your B2B content creation , consider these five tips: 1.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

APRIL 21, 2015

Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Get our free “Activate Employees on Social Media” tip sheet now! Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Analyze your business.

Marketing 120

Marketing How To Employee Advertising 120

Cision

FEBRUARY 12, 2016

Get our free white paper to learn how! You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel. Looking to update your social strategy? Look to Twitter to find journalists covering your industry.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

APRIL 25, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. This will help you stay focused and give you base for Step 3. Want to stand out with standout content?

Film 120

Film Content Marketing Analytics Twitter 120

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Employees give a face to your brand, allowing customers to interact with you on a more human level. Getting employees, customers and influencers to participate and share your content can have a greater impact on reach and credibility, thus shortening the sales cycle. .

B2B 120

B2B Marketing B2C Employee 120

Waxing UnLyrical

JUNE 5, 2012

There are numerous advantages to having more than one employee provide and/or be a “front” for organizational thought leadership: It provides a greater breadth, depth and quality of thought leadership content. It can inspire employees and help them become stronger brand ambassadors.

Leadership 91

Leadership Publicity Reputation Employee 91

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The Secret to Scale is Employees. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today! So how can enterprise businesses achieve success? The key is integration. Gain new ideas.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Cision

AUGUST 25, 2015

Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Can I Afford to Hire Help? This is the biggie for most entrepreneurs, and often the answer is “no.”

Social Media 120

Social Media Media Internal International 120

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science. Wells Fargo. of its revenue to charities every year.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Don’t mash case studies, white papers, webinars, press releases and blog posts together. To that end, NGOs were categorized as ethical but less competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 152

Government Survey Ethics Media 152

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! The employees are your biggest advocates (or your worst detractors). What do you like least?

Employee 120

Employee Agency Meeting Social Media 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

Cision

MARCH 28, 2016

And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. Get our free white paper today! A crisis can strike your brand at any moment on any social media platform. So how can your brand share its side of the story? Influencer.

Crisis 120

Crisis Tourism Crisis Management Energy 120

Cision

JULY 21, 2015

Click here for our free outside-the-box content marketing white paper! Click here for a free tip sheet that shows how to activate your employees on social! Here’s how you can boost your blog’s traffic with a few social media tricks. Want to create content that drives shares? Share Your Content Yourself.

Social Media 120

Social Media Blogging Media LinkedIn 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism.

Social Media 162

Social Media Media Analysis Comparison 162

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Read Cision’s free white paper today! But when was the last time you sat your team down for training?

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

AUGUST 5, 2015

Read our free white paper for 10 outside-the-box content marketing ideas! Click here to learn 10 tips on activating employees to spread the word on social! Pitch an antithesis post, like my “ 5 Things You’re Doing Wrong with Press Releases.”. Really Spend Time Writing. You don’t want to rush through this guest post!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). What’s working now–and what isn’t? Look at your data–I mean, REALLY look at it (and ANALYZE it).

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

SEO 164

SEO Content Marketing Marketing Software 164

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 70

eBook Video YouTube Blogging 70

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 31, 2015

Click here for outside-the-box content marketing ideas in our free white paper! Employees are the users of a company’s culture, and we must be sure they’re engaged before we can get them to say “I can’t imagine working anywhere else.”. Bring your own unique story. Want your content to stand out? Vital information at #xPotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120