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Whether you’re in the midst of year-ahead client planning or plans are approved to move forward, chances are that “Climate Change/Clean Energy Agenda” has taken a front row seat in the conversation. The post Why clean energy needs to be in your C-suite’s reputation vocabulary appeared first on Agility PR Solutions.
As the second annual official federal Juneteenth holiday approaches, there is still a vast amount of work to do to combat inequality in the PR industry.
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require attention to detail which can be tedious too.
While tech and finance have pioneered this strategy, our benchmark shows it’s applicable across sectors, including energy, pharma, and telecoms. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Renewable Energy: A Shift in Narrative Notably, climate change was not at the forefront of conversations this day. Instead, the narrative emphasized the tangible benefits of renewable energies including cost-effectiveness, job creation, and the practical need for alternative energy sources.
Brands are increasingly adopting environmentally responsible practices, such as optimizing data-center energy use and incorporating sustainable strategies into their advertising practices. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.
When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift. Am I displaying courage? Courage is one of the most magnetic of leadership attributes.
Distilleries can adopt various strategies, such as recycling, composting, and waste-to-energy conversion, to reduce their reliance on landfills. Carbon Footprint Reduction By harnessing renewable energy sources like solar or wind power, distilleries can significantly reduce their greenhouse gas emissions.
To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends. Aside from creating a logo that suits the current style, thinking … READ MORE ».
They power everything from smartphones and laptops to electric vehicles and renewable energy storage systems. As the demand for portable and sustainable energy solutions continues to grow, it’s important to understand the future of lithium batteries. Lithium batteries have become an integral part of people’s lives.
They utilize renewable energy, reduce waste, and source local ingredients. Long-term cost savings can be achieved through energy efficiency, waste reduction, and optimized supply chains. Example Brands Several alcohol brands have successfully implemented sustainable practices and eco-friendly packaging solutions.
Wanting to forge ahead with incredible energy and enthusiasm comes from within. You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. However, you can’t teach someone how to get excited or to be naturally more proactive as a result of a driving passion.
Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. We see certain terms enter the media and quickly dominate the conversation.
Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions. Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport.
NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. The challenge: When your insights team is receiving report requests from across the organization, how do you optimize efficiency and ROI?
However, the extra energy equates to better relationships and more opportunities post meeting. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part.
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense.
With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.
Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.”
Many brands are refocusing their energies and their communications on COVID-19 responses. Bring energy and enthusiasm. Record yourself to make sure that your voice and visuals bring the energy you want. Stay relevant to our current struggles with COVID-19. Don’t ignore the seriousness of our current situation.
Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession. That requires qualifications, continuous learning, a robust code of conduct. I hope that you can join us.
With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said. Even as Taco Bell tries to capture that youthful energy, it’s long been a nostalgic brand for consumers, too. Being able to show up like a consumer that’s reflective of your audience is key.”
Intangible factors like personal chemistry, charisma, and energy are top factors. Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . But especially in the COVID era, the packaging of the presentation itself is also critical.
With limited resources, startups need to be strategic about how they allocate their time and energy. Startups have a unique opportunity to use PR to their advantage. PR can help startups build credibility, create brand awareness, and generate leads.
The Challenge The new memorandum of understanding (MOU) between the United States and Peru represented a pivotal step in securing access to essential minerals like copper and lithiumkey components for the energy transition and green technologies needed to meet future energy goals.
Desks that rise so you can stand behind them also encourage physical activity and blood-flow, so high-energy people can let some of that energy out. In the main area of the office, open desks in an open room allow for more collaboration and the free flow of ideas.
Offer comprehensive information on sustainable practices, such as waste reduction, energy efficiency, and responsible sourcing. Showcase specific actions taken to reduce carbon emissions, conserve resources, and support local communities.
The initial energy and heat in the market created by large language model vendors driven by venture capital investment is cooling as practitioners face the cultural issues of embedding AI into management and communication workflow. Herein lies the issue.
Today, climate tech is a subset of “cleantech” and it encompasses technologies and business models that focus on decarbonizing six sectors: energy, transport, buildings and infrastructure, carbon and climate, […]. Climate tech startups raised $53.7
I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued.
Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Our jobs require us to stay abreast of current events and trends, but consuming too much negative news can deplete our energy, sour our mood and distract our minds. Make time to exercise. Running is my release.
Leveraging Insights for Informed Communications Data-driven decision-making shapes the VC landscape, and the same energy should be expected from your communications efforts.
Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. Today’s workplace culture is all about productivity and the practice of increasing it. We now have exercises that can be done to practice concentration and mindfulness.
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].
NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?
These biotic and abiotic components are linked through nutrient cycles and energy flows. It is a community of living organisms in conjunction with the nonliving components of their environment, interacting as a system. However, thanks to its constant use as a buzzword in tech marketing, PR and business, it has lost all meaning. .
But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.
Unleash the Love – If you don’t show your passion, energy, and enthusiasm then why would anyone want to join your cause. Use your Ethics (and good judgment) – Always being accurate, truthful and fair in your interactions. It also means showing up as your authentic self.
Waking up on time and making sure to eat breakfast and get ready for the day (even if it means putting on a different pair of sweats) gives me energy and prepares me for the day ahead. For me, following a routine is a great way to feel productive and comfortable working from home.
If possible, always good to include relevant promotional dates, where a talent is based, and commanding national tape is very helpful – stuff that shows personality, fun, energy. Sometimes tape can be flat and it works against the pitch. For books it’s great to get a hard copy send to the office.
The human brain requires lots of energy, and so rather than thinking and consulting energy, it’s always looking for shortcuts and heuristics to tough decisions. Chances it’s frustrating and full of friction. 44% said, “peer reviews and user-generated content are playing a greater role in the purchasing decision-making process.”
On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Broadcast outlets and publishers also report headwinds , though the views are mixed. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs.
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