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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Brands are increasingly adopting environmentally responsible practices, such as optimizing data-center energy use and incorporating sustainable strategies into their advertising practices.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 178
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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

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Millennial Research Shapes the FEEL First Model

Deirdre Breakenridge

Use your Ethics (and good judgment) – Always being accurate, truthful and fair in your interactions. Unleash the Love – If you don’t show your passion, energy, and enthusiasm then why would anyone want to join your cause. Think less about your messages and how you can help them.

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Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. you fill in the blank) with contagious passion and the kind of energy that makes people want to not only be around you but also to support your cause and collaborate with you.

Ethics 218