PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. I was drawn to PRSAs professional values and the Code of Ethics. Matthew Marcial didnt expect a high school job at a resort to shape his career.

Nonprofit 110

Nonprofit Leadership Internal International 110

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 94

Ethics Healthcare Government Energy 94

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 83

Ethics Reddit Energy Advertising 83

PRSay

NOVEMBER 10, 2020

Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.”

Meeting 152

Meeting Leadership Energy Ethics 152

Stern + Associates

AUGUST 16, 2023

We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

Meeting 118

Meeting Ethics Energy Technology 118

Deirdre Breakenridge

JUNE 25, 2019

It’s an approach that helps you to Face Fears by being more open, engage with Empathy and true understanding, use Ethics and good judgment in communication and to unleash the Love to match the enthusiasm shared by Millennials and younger generations who are devoted and deeply passionate about their causes.

Social Media 184

Social Media Media Leadership Community 184

The Hoyt Organization

AUGUST 23, 2024

Another big conservation area is energy. More hotels are exploring alternative energy sources , specifically renewable energy such as solar. For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs.

Hotels 95

Hotels Industry Energy Local 95

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. Brands can reflect these values through updated branding.

Consumer 88

Consumer Branding Brand Ethics 88

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52

Ethics Survey Insurance Insurance 52

NewsWhip

AUGUST 18, 2021

That is often reserved for robots and things to make work easier — to do those monotonous tasks that humans would otherwise have to waste time and energy on. And that’s what we want to focus on now. There are a number of examples from various industries, but one unifying theme was the pandemic speeding up the process of its implementation.

Company 148

Company Web Ethics Analysis 148

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

5W PR

FEBRUARY 15, 2024

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. As materials science revolutionizes the defense industry, public relations efforts highlight the positive impact on soldier capabilities.

Technology 78

Technology Biotechnology Energy Ethics 78

PRSay

DECEMBER 27, 2017

We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. It was a convening of great minds, lively conversation and over-the-top energy for first-time attendees and veterans alike. Suffice it to say, we learned a lot and had a lot of fun in the process.

Leadership 131

Leadership Government Conference Energy 131

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. It’s important to assess where your energy is most needed, and what tasks are prohibiting you from spending time on these things.

Enterprise 184

Enterprise Technology Tools Privacy 184

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Instead of Facebook, Copyblogger is putting its energy into Twitter and Google+, platforms where people do interact with them. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Far better than we could have expected.

Agency 161

Agency Meeting Retail Energy 161

Prowly

MARCH 4, 2025

We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. Practical applications 1 Explore community-driven platforms Sometimes, putting more energy into places like Reddit, Discord, or even LinkedIn can yield great results.

Trends 104

Trends Reddit Pitching Data 104

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. Its goal is to describe applying various AI tools to help widen understanding and improve ethical adoption. Vendors are driving the conversation around AI tools. It’s an unhealthy situation.

Tools 98

Tools Community Energy Print 98

Cision

DECEMBER 16, 2016

The energy of the team is palpable, and I felt fortunate that in that aspect, the organization, while far larger in size and scope and now sitting in a gorgeous new space, was the same as when I worked here before. The insight that I am able to bring to POLITICO is that the strength of the organization is the people behind the brand.

Policies 120

Policies Ethics Journalism Leadership 120

PRSay

OCTOBER 5, 2023

Sometimes, being ethical means losing clients. When trying to please and retain clients, adhering to ethical practices “can create some sticky business situations,” Jacobs said. But it’s so important to hold to those ethical practices. For all leaders, “energy is contagious,” he said. People choose whom they follow.

Leadership 72

Leadership Ethics Energy LinkedIn 72

Communications Conversations

JULY 24, 2019

How would ethics have played a role in your decision-making? I know I’ll have to bring the energy and enthusiasm to these talks, but I also know the real-world, this-just-happened aspect to this will be powerful and relevant for the kids. What would you have done differently, if anything? What tools would you have used?

Case Study 120

Case Study Communications Study Meeting 120

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. How one works, both in teams and independently, influences their job performance and satisfaction.

Groups 118

Groups Employee Ethics Strategy 118

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Minimizing energy consumption, water usage, and waste generation in production. What is sustainable fashion?

Fashion 78

Fashion Communications Branding Brand 78

PR in High Definition

DECEMBER 1, 2022

The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors. Currently, many of these ‘direct air capture’ solutions are expensive and require a considerable amount of energy to implement. Due to the lack of progress made, it warned that the earth is set to reach 1.5C

Energy 62

Energy Engineering Technology Government 62

5W PR

JUNE 11, 2024

Whether it’s early cancer detection enabled by AI, optimized energy grids, or the creation of captivating music, such highlights foster a positive outlook toward AI’s potential, replacing fear with understanding. PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. Going forward, the ability to “sign up with Facebook” every time I downloaded a new app or digital service meant more than saving time and energy. .” CNET’s comment is key, especially when it comes to millennials like myself. It was a cool moment.

Facebook 135

Facebook Privacy Data Survey 135

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

5W PR

OCTOBER 30, 2023

This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment.

Trends 78

Trends Agriculture Resources Consumer 78

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7

Government 88

Government Survey Technology Ethics 88

Karen Freberg

NOVEMBER 25, 2020

I absolutely LOVE the phrase our dear family friend John would say about working with neuroscience graduate students on work ethic by saying “I do not expect you all to work harder than I do.” Along with the assignment guidelines, I always provide examples for students to look at and get inspiration from. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. This means spending more time and energy on the work marketer’s produce. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Energy 68

Mindful Marketing

OCTOBER 19, 2022

So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? Physical play helps us burn off anxious energy, while mental engagement in play often elicits laughter, positive thoughts, and good memories that help keep bad ones at bay. To reduce stress: Life at times has hardships and frustrations.

Apparel 103

Apparel Sports Construction Resources 103

Newsfile

DECEMBER 20, 2023

Also, it can provide companies with the tools to report more accurately on key ESG metrics, including carbon emissions and energy efficiency, aligning with the 1.5°C Second, privacy and ethics are key concerns. For instance, AI can process complex data efficiently.

Tools 52

Tools Report Energy Case Study 52

Stephen Waddington

OCTOBER 4, 2020

The good news is though, I’m not running for election to be all-knowing PR expert in chief – what I offer as a candidate for President is a clear strategic vision, and enough energy to drive forward change. Public relations needs a louder voice to engage with business, public sector and government. What’s the plan?

Meeting 78

Meeting Government Energy Employee 78

Barokas

JULY 3, 2018

Some clientele just want coverage, any coverage at all… For the more discerning client, it’s important that you put your time, energy, and their money into the opportunities that will be the best chance for a return on their investment. In fact, some aren’t even worth your client’s time.

Hotels 60

Hotels Interviews Energy Ethics 60

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful.

Journalism 79

Journalism Ethics Film Construction 79