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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Millennial Research Shapes the FEEL First Model

Deirdre Breakenridge

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. I also started to uncover the types of interactions Millennials expected from their “Leaders.”

Ethics 218
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Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

For several months, I’ve been interviewing Millennials (born between the years of 1981 and 1996), for a passion project called FEEL First Before You Communicate. They are not fully taking advantage of the helpful and beneficial communications, in many cases.

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.” Name : Michelle Egan, APR, Fellow, PRSA.

Meeting 152
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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 94
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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. People on these platforms can be unhingedboth positively and negatively.

Trends 104