5W PR

FEBRUARY 12, 2025

The most successful hybrid events now combine the energy of in-person interaction with the reach and accessibility of digital platforms, creating rich experiences that serve diverse audience needs. Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings.

Conference 78

Conference System Measurement Energy 78

Deirdre Breakenridge

MAY 24, 2016

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Tip #1 : Know your purpose. Goals and objectives should be specific.

Energy 190

Energy Mobile Community Measurement 190

Cision

SEPTEMBER 26, 2017

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

NOVEMBER 4, 2024

Leveraging Insights for Informed Communications Data-driven decision-making shapes the VC landscape, and the same energy should be expected from your communications efforts.

Trends 88

Trends Healthcare Reputation Financial 88

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. She will answer questions about PR measurement.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures.

Privacy 294

Privacy Media Telecommunications Conference 294

PR in High Definition

OCTOBER 25, 2024

With a fresh wave of talent, now’s the time to harness that energy and amplify it for maximum impact. Step 3: Measure, Tweak, Repeat Starting small also makes it easier to track success. By measuring early on, you can set a solid baseline and refine your strategy as you grow. Focus on quality, not quantity. What’s working?

Employee 62

Employee Strategy Measurement Energy 62

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 152

Software B2B Company Marketing 152

5W PR

MARCH 4, 2025

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. By aligning campaigns with natural seasonal demand and consumer needs, brands can maximize impact and drive measurable business results.

Strategy 78

Strategy Consumer Energy Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

What’s your baseline for measuring success? A thorough backgrounding takes time and energy, and that commitment doesn’t stop once the agency team is on board. This is an internal question that’s deceptively difficult for some companies. And those are good goals, but it helps to dig deeper. How do you want to be perceived?

Agency 234

Agency Energy Resources Internal 234

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. To make a meaningful impact on carbon reduction we need to measure and benchmark usage over time. It is complex. tonnes in 2019 to 26.91

Measurement 141

Measurement Government Energy Agency 141

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Conclude by Measuring Your Initial Success  . But you should never refresh your corporate image just for the sake of doing so without careful research.

Corporate 270

Corporate Brand Branding Guidelines 270

Axia PR

JANUARY 4, 2018

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations?

Measurement 67

Measurement Energy Analysis Data 67

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. More specifically, I want to develop KPIs (key performance indicators) to measure our membership growth, member engagement, and nonmember engagement and see how were making progress.

Nonprofit 113

Nonprofit Leadership International Internal 113

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. you fill in the blank) with contagious passion and the kind of energy that makes people want to not only be around you but also to support your cause and collaborate with you. They are focused on and want to see social change.

Ethics 218

Ethics Exercises Energy Corporate 218

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. WaddsCon is a high energy, fast paced and fun learning and development event.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. Involving the team and allowing them to have a voice on both the plan and implementation creates a sense of ownership — which is key to the growth of an organization.

Local 227

Local Energy Agency Policies 227

Contently - Strategy

AUGUST 23, 2024

By setting out with clear direction from the very beginning, you’ll be less likely to waste energy on ideas that don’t support your brand’s main objectives; plus, having clearly defined goals will go a long way to making the content strategy a valuable template for everyone across your organization. .”

Strategy 70

Strategy SEO Infographics Meeting 70

Shift Communications

JANUARY 10, 2018

Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. Solution: Learn to measure influencers appropriately, then choose better ones – and be sure to vet the daylights out of them. Conclusion.

Social Media 111

Social Media Video Trends Media 111

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118

Rock the Status Quo

DECEMBER 9, 2014

I started to find myself again – rediscovering what I am passionate about, what fuels my energy, how I can help my teenagers grow into the amazing adults they are becoming, how to BE MORE POSITIVE and live in the moment. Are we measuring how successful we are in life by how BUSY we are? It’s not the same thing.

Energy 133

Energy Measurement How To Publicity 133

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. 46% believe a digital PR campaign takes 3-6 months to see measurable results. BuzzStream ) 5.

Digital PR 71

Digital PR Brand Branding SEO 71

Cision

MARCH 23, 2016

Do you know how to measure social ROI? If they put all their energy into Twitter, what about all that money they’re leaving on the table over on Instagram? By seeing which social sites sent the most traffic to your website, you know which are the most successful and which you should put more energy into.

Social Media 120

Social Media Media Energy Instagram 120

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. How do analytics drive PR strategy? How do you help brands create communication that inspires action?

Enterprise 227

Enterprise Agency Radio Fashion 227

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? Instead of Facebook, Copyblogger is putting its energy into Twitter and Google+, platforms where people do interact with them. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. War on the continent, runaway inflation, energy security and even a corruption scandal in the European Parliament. These problems are not going away and will continue to dominate the political arena.

Internal 86

Internal International Communications Energy 86

Stephen Waddington

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Numbers – align the objectives of your work with your client’s business objectives, and measure the outcome of your work accordingly. This A to Z has been inspired by his wisdom. Everything else will follow.

Agency 114

Agency Energy Marketing Financial 114

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. You’re not giving it enough time.

Energy 168

Energy Measurement Media Relations Local 168