Axia PR

NOVEMBER 21, 2022

Younger audiences are using the social media platform for casual searches, Google reports. While TikTok isn’t an actual search engine, some people in the younger generation see it as one. We all know of it, but do we know how powerful it actually is, especially for Generation Z? But how far has its popularity gone?

Engineering 62

Engineering Google Social Media Video 62

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! TikTok dominates news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Not exactly.

Google 52

Google Strategy Reddit SEO 52

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Contently - Strategy

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 98

SEO Engineering Content Marketing Google 98

5W PR

OCTOBER 22, 2024

Some key channels to consider include Search Engine Optimization, which is simply optimizing the website content to rank higher in search engine results, making it easier for potential customers to find the business.

Travel 78

Travel Marketing Engineering Advertising 78

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 120

Analytics Google Measurement SEO 120

Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. For the past year or so Google has been testing the Google Glass beta prototype.

Google 214

Google Privacy Data Video 214

PR for Anyone

NOVEMBER 5, 2021

It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you? 2) Do you have at least one social media platform that you are active on? 5) Do you regularly pitch the media?

Real Estate 130

Real Estate Google LinkedIn Social Media 130

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. 4- TikTok as a search engine? This is a relatively new, and very interesting development that Google is definitely paying attention to.

Social Media 68

Social Media Media Video Facebook 68

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Today, more than 70% of YouTube views come through this very same engine. Leverage All Your Social Media.

YouTube 68

YouTube Social Media Engineering Media 68

Melissa Agnes

JANUARY 29, 2015

Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. But what does this mean for your crisis management? Now Twitter is added to the mix and the impact.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 115

Social Media Branding Brand Media 115

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

SEO 62

SEO Engineering Google Social Media 62

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 81

Travel Branding Brand Guidelines 81

Contently - Strategy

AUGUST 7, 2024

Even as algorithms evolve and Google launches new features (example: the AI Overview ), consumers and businesses continue turn to search engines for quick-and-easy answers to whatever questions or problems they have. An update to Google’s algorithm could be the culprit, so start there.

SEO 75

SEO Google Engineering Web 75

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Google you.

Branding 234

Branding Brand Reputation Crisis 234

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

SEO 134

SEO Strategy Google Engineering 134

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. AI is currently challenging this.

Branding 130

Branding Brand Ethics Engineering 130

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually. Check Search Engines. The most popular search engine is Google.

How To 105

How To Engineering Google Web 105

Sword and the Script

SEPTEMBER 12, 2017

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

Advertising 75

Advertising Advertising Social Media Marketing 75

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 135

SEO Television Measurement Google 135

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 90

Automotive Engineering Mobile SEO 90

5W PR

JUNE 3, 2019

This approach comes in handy when it comes to utilizing Google Ads and the targeting ability they provide to businesses in need of new customers. Google Ads are separated into two categories, each with its own target and strategy. Google Ads has made the use of their service as simple as possible for marketing professionals.

Google 68

Google How To SEO Local 68

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

Google 52

Google Engineering Sports Comparison 52

5W PR

APRIL 10, 2023

Meta Business Partners are a game-changing network of Meta partners with the expertise to help businesses face the tasks of today and engineer a path to the future. In addition to being a bagged Meta Business Partner, 5W is a Google Partner Agency with a tremendous amount of expertise in search engine and social media marketing platforms.

Engineering 88

Engineering Advertising Advertising Agency 88