Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, an educational video about how to interview your customers would be beneficial in the long term.

eBook 143

eBook YouTube Video Social Media 143

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Search engines now “most trusted” source for news: According to the 2015 Edelman Trust Barometer search engines are now the first used and most trusted source for general business information, breaking news and for verifying news seen or heard elsewhere.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Search engines now “most trusted” source for news: According to the 2015 Edelman Trust Barometer search engines are now the first used and most trusted source for general business information, breaking news and for verifying news seen or heard elsewhere.

Trends 100

Trends Media SEO Analytics 100

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. If they want to know more, that’s a great thing.

Infographics 70

Infographics Comparison Energy Video 70

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. Call to Action.

Small Business 98

Small Business Writing Engineering Infographics 98

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. By repurposing your video content into blog posts, you can provide your audience with different ways to consume your content, as well as ensuring your content ranks higher on search engine sites.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

FEBRUARY 3, 2018

It’s like shoveling coal into a furnace – if you stop shoveling, the engine stops running. Readers discover content via search engines when they need it. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Can your PR firm bring big ideas and execute on them?

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Sounds great, doesn’t it?

Publicity 83

Publicity Small Business Advertising Advertising 83

PR 20/20

MAY 23, 2017

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. For example, an educational video about how to interview your customers would be beneficial in the long term. You can even add more research or expert interviews to your ebook and create gated content for lead generation.

eBook 52

eBook Video YouTube Infographics 52

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. And don’t be afraid to weave together qualitative and quantitative data.

Strategy 111

Strategy How To Content Marketing Analysis 111

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. These articles establish your brand as a trusted source of information and attract organic traffic from search engines. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Infographics 52

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Most of their infographics only cost 1 credit, which is $345. (It Set it to 4 hours and then expand it to 24 hours.

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

JULY 31, 2018

We started to position our products through inbound—as innovative and well tested by doing interviews in the field—providing a better story around our product, our customers, and the overall experience. We needed buy in from engineering, product management and customer service. It will take time to get the engine running.

Marketing 42

Marketing Leadership Engineering Education 42

Buzzstream

JANUARY 29, 2025

I remember interviewing her and hearing some of the stuff She was saying, and I remember just bursting out in tears because it really affects me. And I just told him that even though you’ve not got a journalism background, his background was in engineering. And that was just a really, really sad story.

Pitching 62

Pitching Energy Journalism Newspapers 62

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? My business may not be the best to implement this strategy, but there are plenty of opportunities where companies can work with their customers to engineer good publicity for both sides. Say You’re Sorry.

Web 40

Web Pitching Local Writing 40

Frederik Vincx

DECEMBER 11, 2015

According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Raf recently also got interviewed about this in the Wag The Dog Podcast. Make sure you choose a dedicated spot, where your work will be safely preserved.

How To 60

How To Software System Employee 60

Buzzstream

SEPTEMBER 18, 2024

But we also asked things in our, so we did a survey with our one about, if somebody says yes to a cup of coffee or a cup of tea is part of their interview, have they asked for two sugars or something like that? You’re not putting together like a infographic with all the stats on them or something. Are you pitching the whole post?

Creativity 117

Creativity Digital PR Data Pitching 117

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop.

Video 84

Video Engineering Financial Infographics 84

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. You should not start with three pages of A4, but a tweet, an infographic or a video. The press release is often reverse engineered into social forms of media.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

OCTOBER 4, 2022

And for clients seeking podcast interviews, Listen Notes is the top podcast search engine for finding the perfect pod to pitch. ?️ But sometimes a visual asset — a photo, an illustration or an infographic — can help drive home the point. Learn more from our conversation with OnePitch founder Jered Martin. )

Tools 71

Tools Infographics Pitching Google 71

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted.

How To 40

How To Infographics Video Instagram 40

Cision

MAY 11, 2015

I focused on the human element of the company, which put a spotlight on the founders – two former NASA engineers – and their passion for Bitcoin. Soon enough, I was arranging interviews through Twitter DMs and sending out our key announcements through social media instead of other platforms.

Reddit 120

Reddit Social Media Comparison Pitching 120

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. It’s not just one and done.

Reddit 77

Reddit How To LinkedIn Digital PR 77

MaccaPR

OCTOBER 26, 2015

If this ad blocking situation sounds like a boon for public relations agencies like ours - which have devoted themselves to producing brand videos, e-books, infographics, white papers, influencer-generated blog posts, bylined commentaries and other content which sails right by ad blockers - yeah, it is.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48