ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. In either case, let search engines like Google help.

Study 62

Study Pitching How To Data 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. I also think it’s wacky when I get asked to publish an infographic.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

Infographics 105

Infographics SEO Writing Pitching 105

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Come up with fresh content ideas. DesignerPics. Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Focusing on SEO will help your website rank higher on search engine results pages (SERPs) for the relevant keywords. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

Infographics 52

Infographics SEO Writing Pitching 52

Sword and the Script

FEBRUARY 3, 2018

There are many knowledge nuggets in his piece, but one that really stood out was the difference between thinking of content marketing as a library as opposed to a publication: “A publication relies on getting views from the articles published that week. Readers discover content via search engines when they need it. Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Michelle Garrett | Garrett Public Relations. 35: Michelle Garrett of Garrett Public Relations . 8) A clever mix of press work and content.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Copywriting. Clients benefit from this as well.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

PR Fuel

JUNE 23, 2021

Choose a press release topic that’s relevant to your target audience and the publication. Otherwise, the publication won’t pick up a release they think won’t provide their readers with value. Try to optimize the headline for search engines, too. Before you send your press release to publications, cut the fluff.

Writing 52

Writing Content Marketing Infographics Video 52

PR Fuel

OCTOBER 16, 2018

Trying to stay on top of changes and techniques in the world of public relations can be trying. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? The public will forgive and forget. 7 Tips for a Better Pitch. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Reasons: Team has no overview of who is getting pitched. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Streak turns your Gmail inbox into a handy CRM for tracking prospective clients, media pitches or complex projects. Tools to find and pitch media contacts.

Tools 71

Tools Infographics Pitching Google 71

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 118

Google Measurement Advertising Advertising 118

Shift Communications

SEPTEMBER 18, 2017

Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. Without further ado, here are Mercy’s answers to how public relations has changed and how she has innovated in this space: How has PR changed over the last five years? Click here for details!

Reddit 120

Reddit Social Media Pitching Comparison 120

Contently - Strategy

JULY 31, 2019

Ideation just means pitching or brainstorming. If you cover the film industry, for instance, and you’re not at a trade publication, chances are you’re not actually breaking “stories” as often as you are publishing explainers and breaking down fan theories. ” Ideation. Thought leader.

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48