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How to Create a Media Kit

5W PR

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas. Formatting for media kits varies from company to company.

How To 176
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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. Infographic: The State of Content Marketing; Rich Getting Richer. Content marketing as a minimum barrier to entry.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Suppose we looked at a very common data source: search engine data. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Example: Matching Search Intent to PR. How might we understand customer behavior to inform our public relations efforts?

Analytics 132
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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Using too many tools.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113
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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Want to see our other innovators? Click here!

Reddit 120
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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. Call to Action.