ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. The percentage of SOV includes volume or reach of coverage, but also factors in the domain authority, or search engine ranking, of where the coverage is secured.

Measurement 182

Measurement Advertising Advertising Agency 182

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position.

Communications 120

Communications Interviews Social Media LinkedIn 120

Buzzstream

DECEMBER 6, 2024

For example, I have added the following {PRb, PRsb, search engine optb} to the keyword list to reduce false positives on words like pr ince and pr ocess. The Editorielle team told me they do work with US and international publications, but their focus seems to be UK. They have more tier 1 UK-based publications.

Case Study 116

Case Study Pitching B2B Tools 116

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Interviews 60

Interviews Storytelling Software Engineering 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know.

SEO 128

SEO Strategy Google Engineering 128

Ishmael's Corner

APRIL 26, 2015

It still surprises me that most PR functions (internal + agency) develop content bereft of anecdotes. Not only did zero job offers materialize, but one particularly harsh salvo came his way: “One interviewer went so far as to question his intellectual capacity when Mr. Zhang asked whether there was any point to gas stations.”.

Storytelling 60

Storytelling Engineering Hotels Training 60

5W PR

MARCH 18, 2023

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch International 88

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 128

Technology Publicity Software Print 128

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark.

SEO 52

SEO Engineering Writing How To 52

Polaris

DECEMBER 6, 2014

All Things IC (internal communications) with Rachel Miller. Recent episodes included an interview with John Jantsch of Duct Tape Marketing fame and a chat about managing a 7-million fan Facebook page with Shannon Otto, Clinique’s social media manager. Amp Up Your Social Media with Glenn Gaudet.

Marketing 147

Marketing Content Marketing Social Media Film 147

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. That works both ways. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. When employees are informed, this leads to trust.

Writing 211

Writing Communications Marketing B2B 211

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Follow the hashtag – #InboundMarketingWeek – for international discussion about inbound marketing.

Marketing 91

Marketing Small Business Interviews Internal 91

Buzzstream

JANUARY 8, 2025

When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally? And then we’ve also looked at just number of interview placements.

Digital PR 62

Digital PR Google Comparison SEO 62

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. And it starts with frank PR counsel.

Employee 88

Employee Real Estate Video Internal 88

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. You may not need to reach an international audience.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

AUGUST 6, 2024

I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. It’s often an assistant account executive or an intern. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020.

Privacy 91

Privacy B2B Pitching Analysis 91

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. Sit down with a computer engineer. Those who were interviewed had their names listed publicly. I also found it intriguing the current editor of PRR was interviewed. It was a very detailed mixed-method study. This is what I found fascinating.

Journalism 111

Journalism Study Interviews Conference 111

Stern + Associates

FEBRUARY 1, 2024

When asked about the current challenges in developing robotics, she replied: “One of the things we really need to focus on is inclusion… the world is diverse… the U.S. has one perspective versus Japan, versus Europe, versus Africa.

Technology 127

Technology Policies Government Community 127

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

PR 20/20

SEPTEMBER 29, 2020

Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting. Workflows : Internal and external workflows were used to run all marketing campaigns. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Branding Brand 92

The Resolution Blog

NOVEMBER 25, 2015

We interviewed the Neoman comms team to find out the secrets behind their success. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Leta Soza, the director of PR engineering and operations at AirPR in California shares the key stages of PR measurement. Feel guilty. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. materials engineer.

Government 102

Government Publicity Public Affairs Facebook 102

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. going rate for an article that doesn’t require a ton of research or interviews starts at about $400.

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Bianchi Biz Blog

MARCH 17, 2022

Jason interviews some of the industry’s key thought leaders and industry insiders on various industry topics, trends and projections that are impacting the future of automotive. Disclosure: SAE International is a Bianchi PR client.).

Automotive 76

Automotive Mobile Technology Transportation 76

Ishmael's Corner

MAY 19, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Storytelling 60

Storytelling Interviews Software Industry 60

Landis PR

SEPTEMBER 27, 2021

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. About 15 years ago, we joined the international Public Relations Global Network. . We’ve always been at the cutting edge and continue to be. .

Agency 105

Agency Travel SEO Nonprofit 105

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. It’s also smart to provide the information directly to internal employees, partners, and customers in a way that underscores key messages and arms them to share the story. What is your perfect headline?

How To 100

How To Report Pitching LinkedIn 100

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 78

Journalism Meeting Newspapers Media 78

Contently - Strategy

MARCH 22, 2024

SEO content is content optimized for search engines. How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. Add internal content links and remove or update old content.

SEO 52

SEO How To Engineering Mobile 52

wiredPRworks

APRIL 6, 2022

Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. On tour, every performance requires consistency night after night, regardless of the stage, the weather, and the venue. ” About Growing Social Now.

How To 52

How To Engineering System Insurance 52