Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

International 148

International Internal Tools Software 148

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

Study 130

Study Communications Technology Analytics 130

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. They are not “turn-key insights engines.” Real-time tools enable us to execute… that’s their sole function. My mantra is “begin simply. Simply begin.”

Measurement 185

Measurement Communications Analysis Data 185

Onclusive

SEPTEMBER 23, 2019

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. Proactively look for opportunities to meet internal customer and all stakeholder needs . Ability to master new technologies quickly .

Engineering 150

Engineering Construction Enterprise Software 150

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Pitching 205

Pitching Agency Internal International 205

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? This could be in written blogs, headers, internal links and URLS. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide.

Instagram 156

Instagram Industry Media Analytics 156

Deirdre Breakenridge

MAY 8, 2017

Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Reputation Us

JULY 26, 2023

Their partner clients now obtain access to a dedicated team of experts worldwide, cutting-edge technology, and a proactive approach that enables organizations to actively safeguard their valuable reputations while identifying and mitigating potential risks before they escalate into a full-blown crisis.

Reputation 78

Reputation Technology Crisis Corporate 78

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Internal links. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

APRIL 23, 2024

They gave engineers a percentage of free time to develop new products. On average, the leaders are five times more likely to install technology serving these areas.” It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 151

Software B2B Company Marketing 151

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. defines its main issue as. (….)

Groups 120

Groups Study Transportation Technology 120

Onclusive

MARCH 19, 2019

Drive increasing alignment across Sales, Product, Operations, and Engineering to deliver for our customers’ key business challenges. Communicate the value of these solutions to the customers internal teams and executives. Passionate about content, data and technology and how it can be leveraged to drive business impact.

Measurement 150

Measurement Engineering Data Content Marketing 150

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 127

Technology Policies Government Community 127

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

International 71

International Internal Data Media 71

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 118

Technology Ethics Leadership Groups 118

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

How To 121

How To SEO Mobile Engineering 121

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. GPT-3 is now the underlying language model for dozens of technology tools. Display expertise.

SEO 126

SEO Strategy Google Engineering 126

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Most PR people don’t have hands-on experience with the often esoteric technologies. ” “We like to see other kinds of experience, not just PR.” Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Naver is an influential local search engine, similar to Google in the global market. Its market share reaches more than 80% of the Korean population.

YouTube 95

YouTube Marketing Local Chemicals 95

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

Shift Communications

SEPTEMBER 25, 2017

Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering. Vice President, Marketing Technology.

Analytics 87

Analytics Engineering Data Reddit 87

PRSay

MARCH 29, 2023

Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. ChatGPT, on the other hand, is perhaps the first new technology since the introduction of the iPhone “to have an incredibly consequential impact on real-life use-cases across multiple industries,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92