Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Remember that Google is a question search engine. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search.

SEO 339

SEO Reputation Local Consumer 339

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

Buzzstream

JANUARY 22, 2025

Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. Develop an Evaluation Scoring Method Jasper talks about how Profit Engine employs a 16-point checklist to evaluate sites for factors like: Traffic trends (consistent or growing traffic is a good sign). Absolutely.

Engineering 62

Engineering SEO How To Google 62

HMA Public Relations

MARCH 12, 2021

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers.

Local 98

Local SEO Engineering Company 98

5W PR

DECEMBER 28, 2024

SEO-Optimized Content Search engine optimization (SEO) is crucial for increasing the visibility of online casino content. By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Cision

JUNE 7, 2017

She dominated SEO (search engine optimization) on the word “Christina.” As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. ” She had all the “Google-Juice.”

Google 319

Google Reputation How To Television 319

Critical Mention

JUNE 29, 2018

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.

Engineering 97

Engineering Interviews Media Software 97

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I’m now most interested in stories that reveal a little something about how engineers attack problems.

Automotive 91

Automotive Engineering Meeting Media 91

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. He encourages computer and data scientists to move beyond a reflection-based mindset to drive true inclusion.

Local 118

Local Community Ethics Education 118

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Leveraging Digital Marketing In today’s digital age, a robust online presence is crucial.

How To 78

How To Marketing Hotels Local 78

Agility PR Solutions

DECEMBER 9, 2018

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 86

Local Google Marketing SEO 86

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Sending a press release over the wire can accomplish just that.

Blogging 215

Blogging Company Engineering Airlines 215

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Flack's Revenge

NOVEMBER 12, 2019

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 149

Engineering Trade Shows Local Interviews 149

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Sometimes there are Blinkest summaries that cause me to want to delve into the whole book. This is where Libby comes in. CMOs say marketing budgets grow to 12.7%

Google 156

Google Course Survey YouTube 156

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings.

Local 62

Local SEO Reputation Web 62

Buzzstream

JANUARY 21, 2025

So, a URL like this one from Yahoo would show up based on the high score: As I said in the intro, LLMs dont work like search engines, nor do they know things like youre led to believe in the movies. For instance, one of the datasets used, OpenWebText2, is curated by scraping URLs linked on Reddit posts with a three or higher score.

Data 71

Data Local Groups Corporate 71

Prowly

DECEMBER 11, 2024

As a pro with 15 years of experience, Sandra knows that hyper-targeting local and niche outlets is way more effective than: mass send-outs, because they annoy journalists and damage relations, pitching major but irrelevant news outlets, because its a waste of time, and badly-researched pitches, because they have low engagement rates.

Pitching 104

Pitching How To Media Tools 104

Cision

APRIL 11, 2016

the School of Audio Engineering needed to secure media coverage to win the attention of potential students’ parents and boost enrollments. With access to in-depth media contact profiles, the School of Audio Engineering landed multiple local TV segments from Nashville to San Francisco. With nine campuses across the U.S.,

Media 120

Media Engineering Pitching Local 120

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

PRSay

OCTOBER 20, 2016

Foyt’s wine collection paired with local meats and cheeses at his new Foyt Wine Vault. Vibrant neighborhoods, local coffee shops, award-winning chefs, world-class museums, boutique shops, and eclectic evening entertainment are all just steps away. Sample former IndyCar driver A.J. located on Speedway’s Main Street.

Engineering 60

Engineering Sports Local Internal 60

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Despite ongoing travel restrictions, consumers are eager to use voice search to make reservations, check hotel reviews, and research destinations.

Hotels 138

Hotels Travel Engineering Privacy 138

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Our local conference also helps expose young people to different professional paths. Marci Davis is communications-practice leader at Jacobs Engineering.

Leadership 159

Leadership Conference Local International 159

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130