Onclusive

JUNE 22, 2016

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Agency 218

Agency Measurement Media Engineering 218

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . They are not “turn-key insights engines.” Measurement” is the most basic… it’s another word for “counting.”

Measurement 185

Measurement Communications Analysis Data 185

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Branding 370

Branding Brand SEO Engineering 370

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

Media 369

Media Software Pitching YouTube 369

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Engineering Analysis Web 118

Onclusive

DECEMBER 6, 2021

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 8, 2016

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

Measurement 150

Measurement Engineering Media Industry 150

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. When you create valuable content resources your customers find to be interesting and informational, you will be able to build the relationships—and search engine results—that can drive revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prowly

FEBRUARY 28, 2025

You can't improve what you don't measure. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Engineering 186

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. This will help protect your site’s overall performance should a search engine algorithm change. Plus, having diverse traffic sources improves SEO. Look at New and Returning Visitors.

Analytics 120

Analytics Google Measurement SEO 120

Axia PR

NOVEMBER 8, 2022

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

SEO 110

SEO Measurement Strategy Web 110

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. Social interaction. Google influence. would be the perfect mix for the modern PR professional. Domain Authority.

Measurement 120

Measurement Analytics SEO Google 120

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. It’s important to measure both forms of ROI. Measurable. Increasing your search engine rankings. Without KPIs, you might struggle to measure your ROI. For example, you might want to start by measuring page impressions.

Measurement 105

Measurement How To Engineering Consumer 105

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

MARCH 10, 2025

These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Formerly the SiriusDecisions Summit, now produced by the eminent industry analyst Forrester Research , this premier event for B2B marketing, sales and product leaders sets out to empower their strategies, fuel the revenue engine and drive the business forward. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. This thorough assessment not only helps in measuring the press release’s success but also informs future strategies and ensures alignment with your overarching goals.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Our old goal was to measure PR, but that is shifting to the need to drive business impact. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

The Proactive Report

NOVEMBER 14, 2022

Search Engine Optimization -Position Zero and Featured Snippets. Content has always been an important part of digital PR and marketing, but even though it’s more than 20 years since we’ve had search engines, SEO is still not a staple skill for PR pros. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

SEPTEMBER 26, 2017

Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. That means creating high-quality content that is informative, engaging, and relevant to the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Prowly

FEBRUARY 20, 2025

Before potential customers explore your product or service, they'll determine your value through your online presence management, whether in Google search engine results or social media feeds. Let's not even get started on Google's search engine algorithm. The second advantage is that you are the one controlling the brand narrative.

SEO 104

SEO Analytics Tools Google 104

Deirdre Breakenridge

OCTOBER 16, 2014

However, today you have to be PR Tech Specialist , knowing why you should use these platforms, who is already there participating the most and what they like to do, how to engage your audiences appropriately and measure the engagement as well. At first, I labeled our new measurement practice, the “ Master of the Metrics.”

Big Data 250

Big Data Data Education Internal 250