Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Targeting the Right Media Earns Quality Backlinks. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I’m now most interested in stories that reveal a little something about how engineers attack problems. Any pet peeves with PR people?

Automotive 91

Automotive Engineering Meeting Media 91

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Public relations is the engine and gatekeeper of reputation management. Pitch an exclusive to your aunt. Family influencers.

Pitching 199

Pitching Travel Engineering Examples 199

Bianchi Biz Blog

OCTOBER 21, 2024

One of the world’s largest battery technology trade shows, the event brings together engineers, business leaders, top-industry companies, and innovative thinkers with more than 1,150 exhibitors to discover ground-breaking products and create powerful solutions for the future.

Automotive 92

Automotive Trade Shows Mobile System 92

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Here’s our nominations for desirable traits of a PR person who is focused in the B2B sector. They’re always up-to-date. They know how to harness research .

B2B 278

B2B Leadership Survey Data 278

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group.

Media Relations 94

Media Relations Strategy Media Pitching 94

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. They don’t respond to me-too pitches.

Pitching 174

Pitching Enterprise Exercises Agency 174

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan.

Google 98

Google Data Pitching Tools 98

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Q: What makes a good pitch? “What makes a good pitch? Marc agrees.

Film 211

Film Pitching Print Journalism 211

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more.

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. They don’t respond to me-too pitches. Inadequate resources. No differentiation.

Pitching 205

Pitching Agency International Internal 205

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Prowly

FEBRUARY 13, 2025

This platform offers comprehensive features tailored to enhance public relations efforts. With this online reputation management tool you gain access to an extensive media database of over 1 million contacts. This online reputation management tool gives you a vast media database and advanced analytics.

Software 104

Software Reputation Examples How To 104

PRSay

OCTOBER 31, 2019

She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. The producer was immediately excited and said, “I wouldn’t even read the rest of the pitch, I would just scroll down to the bottom to get the cell number.”.

Pitching 140

Pitching Video Engineering Web 140

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Waxing UnLyrical

MARCH 7, 2012

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. ” See?

Pitching 75

Pitching Course Examples Engineering 75

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 162

Software Pitching Analysis Community 162

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. 4) How many customers do you have?

Software 148

Software Agency Pitching Analytics 148

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Social Media 100

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Sword and the Script

OCTOBER 13, 2020

Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines. traditional PR pitching) 34% said paid services (e.g. In addition, a little paid social media budget can augment your efforts in influencer marketing, media relations and audience development.

B2B 169

B2B Study Blogging Survey 169

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Try to make your pitch in 100-200 words.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer.

Measurement 182

Measurement Advertising Advertising Agency 182

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Google 120

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

FEBRUARY 4, 2020

According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”. Burrelles announced it has partnered with TVEyes into its media monitoring platform.

Software 121

Software Analysis Data Technology 121

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Bob Geller: It is more than releases, events and media relations. see this post ).

Agency 159

Agency Strategy Crisis Management Pitching 159

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” The risk is that if two links have the same content, a search engine will select one to return to a given search query. 4) Pitch your content for a roundup.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Sword and the Script

MAY 17, 2016

Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. Several years ago, I was pitching a story to a reporter that I thought was tailored, timely and a good fit for both the journalist and publication. Breaking news.

Survey 73

Survey Report Content Marketing Pitching 73

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 104

Marketing SEO Writing Engineering 104

Bad Pitch Blog

MARCH 9, 2006

Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. Subject: A Shady Pitch Hi, FIRSTNAME. I hate to think that I''m pitching summer stories and it''s snowing outside. :) But, I wanted you to have information on ParkerGrace sunglasses as you get your calendar ready. Thanks for your time, NAME.

Pitching 40

Pitching Sports Travel Engineering 40