Ishmael's Corner

MARCH 24, 2015

Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It’s a quality, not a quantity game, identifying those online radio targets with relevance and influence (or what I call “rinfluence”).

Radio 60

Radio Storytelling SEO Media 60

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Telling a story.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 161

Software Pitching Analysis Community 161

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 6) Quick hits in PR technology.

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Pitching Instagram Survey Data 78

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye.

Meeting 86

Meeting Media Chemicals Radio 86

Bianchi Biz Blog

MAY 8, 2023

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release.

How To 105

How To Guidelines Writing Pitching 105

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. Search Engine Watch.

SEO 120

SEO Engineering Content Marketing Google 120

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. Product roundups by other content creators.

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Media Nonprofit Pitching Analytics 98

Buzzstream

JANUARY 8, 2025

Rewrite pitches for clarity and relevance. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio. That’s all rooted in the search engines and Google or other search engines and then public relations offline can help build a brand, but together you do both. You have SEO.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.”

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Pitching Interviews Trends Journalism 100

Doctor Spin

OCTOBER 16, 2023

Drowning the Business: The Link-Building Cesspool The rise of search engines and their ever-changing algorithms have made search engine optimization (SEO) a top priority for businesses and PR professionals. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR Fuel

JULY 14, 2021

Radio shows. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. If you don’t create a strong pitch email, journalists might toss your press release out without a glance. Consider: Newspapers.

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Writing How To Media Guidelines 96

Beyond PR

MAY 2, 2017

Remember that Google is a question search engine. By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. The media is pitched all the time but very few people take the time to get to know the journalist.

Social Media 78

Social Media Media Local Pitching 78

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. Create Your Pitch. When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list. Instead, add the press release into the email’s body, below the pitch. Newspapers.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Create a Social Media Posting Schedule. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Any pet peeves with PR people?

Meeting 77

Meeting Automotive Media Technology 77

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Time to produce the content.

Publicity 83

Publicity Small Business Advertising Advertising 83

Buzzstream

SEPTEMBER 23, 2024

You can do digital PR without content, like pitching expert commentary to a journalist. But mostly, it is done by creating content and pitching it to journalists, like creating data-driven city studies. I don’t need someone to pitch me their link to replace a broken one. We’ll get into that next.

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bad Pitch Blog

APRIL 8, 2009

Everything from digitally recording boob tubes to Lipton’s Cold Brew teabags is engineered to give us exactly what we want when the whim overtakes us. Never expect a catchy pitch letter to reap mounds of press just because you like it. In PR, as with so many facets of life, patience is a virtue. That’s no small feat.

Radio 47

Radio Course Engineering Web 47

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. You know the ones I mean.

Real Estate 57

Real Estate How To Web Case Study 57

Bianchi Biz Blog

SEPTEMBER 30, 2021

More than 160 automotive technology companies, including 10 major automakers, will attend this year looking to forge partnerships and recruit hard-to-find tech and engineering talent.”. To get media attention, you need a great story, an experienced PR partner and a compelling pitch. Of course,CES is not just about media relations.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

MaccaPR

JUNE 28, 2016

For example, I know that when I’m tense and breathing shallowly, the pitch of my voice is instantly affected. As if diaphragmatic breathing didn’t have enough advantages already, presence engineer Roshini Rajkumar, host of “News and Views with Roshini Rajkumar” on CBS Radio Minneapolis, and author of “Communicate That!”

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Interviews Media Training Media Training 59

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. SEO PR combines public relations efforts with search engine optimization (SEO) techniques.

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Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

OCTOBER 19, 2023

AN AUTOMOTIVE SHOW WITHIN A CONSUMER ELECTRONICS SHOW When CES was launched more than 50 years ago as the Consumer Electronics Show, it brought together some 250 exhibitors, which included companies like LG, Motorola and Phillips, who were focused on consumer electronic products like TVs and radios.

Automotive 87

Automotive Mobile Software Technology 87

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Search Engine Journal has a great breakdown of this topic.) Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send. But are nofollow links worthless?

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 12, 2025

The second is where we get some tactical information about pitch strategy, email crafting, and media list building. I had commerce engineering. I had straight engineering. I could have ended up as like an engineer. There’s the opportunity to do radio journalism. Amanda proved that in this chat.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Media Relations Media Print Newspapers 115

Bianchi Biz Blog

OCTOBER 7, 2024

I love to book C-suiters, and we have been successful with numerous C-suite executives, from CEOs to Presidents, Chief Marketing Officers and Chief Engineers. I also used to be on Michigan Public Radio as Michigan’s professional theatre authority. I strive for a variety of guests. WardsAuto is celebrating its 100 th year of publishing.

Meeting 53

Meeting Automotive Radio Interviews 53

Sword and the Script

FEBRUARY 4, 2020

According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”. TVEyes, which bills itself as a search engine for broadcast, provides media monitoring for broadcast media.

Software 120

Software Analysis Data Technology 120

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 2) Microtargeting augmented by social surround sound. 13) Simplifying personalization and recommendation services. 15) Ethics in PR revisited.

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Social Media Marketing Media Creativity 115