Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times.

Film 211

Film Pitching Print Journalism 211

Cision

DECEMBER 19, 2017

93 percent of all online traffic comes from a search engine. Search engines drive 300 percent more traffic to sites than social media. percent from outbound leads like prints and advertisements. You’re likely to close 14.6 percent of leads from search compared to 1.7

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

Stephen Waddington

DECEMBER 17, 2020

It would be unthinkable in another professional discipline such as engineering, law, management or medicine. We made a start at reflecting this by adding new material in the past few months as the book went to print. Public relations constantly seeks to reinvent itself and justify its value to organisations.

Case Study 201

Case Study Conference Exercises Print 201

The Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Tech businesses in particular are navigating a red-hot talent marketplace for engineers, IT professionals, sales people, and many more types of positions. In particular, broadcast outlets follow print media. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. Media are, too.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Anewstip is a search engine used to find journalists and media outlets who have posted about a topic on Twitter. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features).

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

PRSay

MAY 8, 2018

Judy: To create brochures, we used to have to go to a printing press. Marci Davis is communications-practice leader at Jacobs Engineering. Karlie: Some of the tools we have now, such as media databases, are different. My mom used to build a list of contacts. I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local International 159

Ishmael's Corner

OCTOBER 22, 2014

Search Engine Watch blasted out this headline and accompanying post last week. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). SEO has its own merit and value, and it is not dependent on content. Not dependent on content?

SEO 140

SEO Web Engineering Google 140

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO).

Reputation 156

Reputation Branding Brand Media 156

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Having more search results increases your SEO (search engine optimization). An endorsement by a media outlet you trust adds credibility to policy issues also.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Here are six ways to do that, with an emphasis on the all-important media relations engine. Other indispensable hacks include the BreakingNews app for emerging stories, and―if budget allows―competitive monitoring engines like TrendKite. Shortcuts That Fuel Earned Media Results. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 128

Technology Publicity Software Print 128

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Links: Many influencers are happy to receive exclusive content that might result in links to your company or product, a very valuable search engine optimization commodity.

Marketing 239

Marketing Television Handbook Web 239

Prowly

FEBRUARY 13, 2025

You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 MONITOR YOUR BRAND'S REPUTATION 24/7 To sum up Reputation isnt just managedits engineered. This online reputation management tool allows you to follow social media platforms, forums, and news websites.

Software 104

Software Reputation Examples How To 104

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By using tactics such as search engine optimization (SEO), social media marketing and email marketing, companies can target specific audiences and nurture leads through the sales funnel. Increased lead generation and sales.

Strategy 104

Strategy Marketing Leadership Print 104

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story.

Automotive 91

Automotive Engineering Mobile SEO 91

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

PR Fuel

AUGUST 26, 2021

Print publications and blogs. It could boost your search engine ranking as a result. When someone searches for your product or service, your website could appear on a search engine results page. For example, they can help you rank ahead of competitors on search engine results pages. Industry-specific publications.

Engineering 106

Engineering SEO Consumer Content Marketing 106

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Likely, it’s an evolving combination.

Newspapers 74

Newspapers Print Radio Local 74

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

SEPTEMBER 3, 2024

SEO Optimize the website for search engines to improve organic visibility. Print media Although print readership is declining, niche publications can still be effective for specific target audiences. Content marketing Create valuable, shareable content that resonates with the audience.

Branding 78

Branding Brand Media Print 78

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Web 111

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. There is a clear gap in trust: social media is seen as less reliable than traditional outlets, notably television or print.

Media Relations 84

Media Relations Television Mobile Media 84

Sword and the Script

DECEMBER 16, 2014

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. I couldn’t agree with Doug more, because I view this as a corporate huge pain point that can only be solved from within.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. Take a look at articles on similar topics and keep a file of the particularly well-written ones that you might “reverse-engineer” to see what kind of research supported the piece. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136