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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. On April 15, 2014, Google had a one day sale of its Google Glass. So why am I writing about this?

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How to Improve Customer Retention in SaaS Through Personalized Marketing Automation

5W PR

AI-powered personalization engines are tools that use machine learning to analyze customer behavior and deliver highly personalized recommendations. Overcoming Challenges Ensure that the data is accurate, complete, and compliant with privacy regulations. Track key metrics (e.g.,

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently - Strategy

This innovation, combined with a strong emphasis on design and engineering, has created a loyal customer base eager to share their experiences. It also helps improve your SEO and provides fresh content for search engines to spider. Businesses should ensure stories remain genuine and respect customers’ contributions and privacy.

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Voice moves from awareness to application

Stephen Waddington

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Voice has high levels of awareness. 59% of UK consumers use at least one voice assistant, and a further 39% have an awareness of the technology.

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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.