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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.

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NewsWhip Mission

NewsWhip

How to Reveal the Stories Shaping the World What are the key ingredients of a technology that reveals the stories shaping the world? For this we’ve developed unique patented technology, and industry leading predictive analytics. On top of our core technology pillars, we want to seamlessly support our users every day.

Viral 78
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Voice moves from awareness to application

Stephen Waddington

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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NLP SEO: What is Natural Language Processing and Why It Matters for SEO

Contently - Strategy

This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO.

SEO 52
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AI adoption in public relations limited, so far

Wadds Inc.

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141
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Verified badges for press releases [PR Tech Sum 57]

Sword and the Script

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 88