Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 157

Google Course Survey YouTube 157

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” How do you think AI differs from how we’ve worked with other new technologies in the past? ” Sign up for this free PRSA member resource here.

Enterprise 187

Enterprise Technology Tools Privacy 187

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

JANUARY 13, 2025

Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. visited a search engine because users are finding products and researching brands through social media sites rather than through Googles search bar. One survey suggested 94.6%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.

Technology 177

Technology Comparison Case Study Video 177

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. The model became much more strategic.” First of all, I love AI,” Dietrich said. “It

SEO 137

SEO Television Measurement Google 137

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. We will see more of Snapchats, ChatGPT, et al.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

JANUARY 9, 2018

The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Christopher S.

Video 88

Video Trends SEO Marketing 88

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. billion people go to Google every day. About Andy Green.

SEO 120

SEO Google Engineering Data 120

The Hoffman Agency

APRIL 8, 2025

Little Rebecca would be incredibly proud of where I am today, because somehow, some way, I made it into the tech world I grew up in the heart of Silicon Valley, surrounded by rapid innovation and ever-evolving technology. I saw an uplifting, creative environment that blended writing with technology and strategy with storytelling.

Product Launch 36

Product Launch Software Technology Creativity 36

Onclusive

DECEMBER 1, 2015

A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before.

Big Data 150

Big Data Data Engineering Education 150

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. And with so much noise in the publishing world, that job is getting harder and harder every day.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

Storytelling 60

Storytelling Interviews Software Industry 60

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Prohibition

AUGUST 3, 2023

As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content. This shift will not only foster deeper connections between creators and their audiences but also open up the world to create new avenues for interactive storytelling and brand experiences.

Video 118

Video Social Media Media YouTube 118

5W PR

DECEMBER 13, 2024

The Hoxton The Hoxton, a global chain of stylish boutique hotels, has mastered the art of storytelling through its digital platforms. Their website is more than just a booking engine. Best Western Best Western has embraced technology to provide immersive experiences for potential guests.

Hotels 78

Hotels Travel Local Marketing 78

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. In reverse-engineering the B2B side of GE’s communications to the outside world, one overriding principle emerges —. But the part I find most revealing involves the visual storytelling in the post. No mention of GE.

B2B 60

B2B Brand Branding Storytelling 60

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. Certainly, the ability to win new accounts and drive revenue growth is part of the picture.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Technology Measurement Engineering 80

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The set of target publications is unique.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

OCTOBER 3, 2019

They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115