Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Implement viral marketing tactics. Optimize for search engines. Information is everywhere. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Melissa Agnes

NOVEMBER 10, 2014

When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. “What can you do with it afterwards? That’s where everyone’s imagination comes in.”. Q: Have our stories changed because of digital? Anna Williamson (@AnnaWilliamzon) May 18, 2016.

Film 211

Film Pitching Print Journalism 211

Sword and the Script

OCTOBER 14, 2014

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. Virality, or appearance of virality, can be fabricated for a price. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered.

Facebook 130

Facebook Real Estate Advertising Advertising 130

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? You need one-stop-shop content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Waxing UnLyrical

JULY 30, 2014

For some start-ups, “growth hacking” has come to mean pursuing a single viral content hit, as opposed to a well-rounded content strategy that takes into account the complexity of reaching a return on investment and the organizational growth goals.

Viral 104

Viral Community Nonprofit Social Media 104

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Finally: massive thanks to our friends at Reddit, and to NewsWhip’s product, engineering, and design team who have made this integration sing. .

Reddit 117

Reddit Viral Community Local 117

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people.

Engineering 128

Engineering Writing Social Media Report 128

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. The following is a guest post from Michael Peggs.

Infographics 80

Infographics SEO Strategy Viral 80

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen and RedShift provide content that is effective for both customers and search engines.

Social Media 108

Social Media Media Facebook Viral 108

David PR Group

OCTOBER 9, 2014

Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. Now, I’m not saying that publishing good content eliminates the need for search engine optimization. Remember, your audience comprises people who you want to educate, connect with, and persuade. –John.

SEO 94

SEO Google Storytelling Writing 94

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. A new tool created by AirPR , NEO (News Engine Optimization) breaks down how people perceive your brand messages online. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Perhaps a bit of reverse engineering of the old political formula would do the media world some good. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

Branding 122

Branding Brand Newspapers Media 122

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

JANUARY 2, 2017

Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. By setting your content up in a way that’s shareable (or even viral), media will take notice. Digital marketing simply wouldn’t be the same with keyword research and PR. Here’s how. Write Headlines That Attract Your Audience.

SEO 84

SEO Viral Engineering Web 84

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Search engines such as Google are not concerned with your reputation. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MAY 1, 2024

NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online. Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral.

Viral 78

Viral Analysis Crisis Data 78

Waxing UnLyrical

JULY 25, 2011

A viral (forgive the cliche) spin out was evident with Google+. Amrit Pal is an engineering undergrad at BITS Pilani in Goa, India. Google+ cuts out the noise by adopting the “follow/unfollow&# conundrum, very similar to Twitter. After the dust settled, it’s getting better over time. Image: OZinOH via Flickr, CC 2.0.

Google 84

Google Enterprise Facebook Viral 84

Melissa Agnes

NOVEMBER 10, 2014

When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 100

Crisis How To Crisis Management Exercises 100

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He is an expert in viral, social and authentic marketing which he calls “Un-Marketing” If you think Twitter is too noisy, it’s like turning up music and complaining it’s too loud. Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MARCH 31, 2020

I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. You don’t need viral campaigns, you need the right links from the right places. . And there are absolutely some fantastic, high-quality guest bloggers out there. This is a big one for me.

SEO 124

SEO Google Hotels Blogging 124

Mark My Words

FEBRUARY 5, 2025

Ah, the Grammyswhere music is an afterthought, and the real winners are those who can manufacture the most viral hysteria. The whole thing reeks of a meticulously engineered PR move, with Censori as the mute marionette and Kanye as the ever-present puppeteer. And this years undisputed champion?

Viral 60

Viral Fashion Engineering Course 60

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts. It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. Viral Marketing: The Hope, Hype and Helplessness. We might search the web with purpose, but get lost in the parade of pages. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review].

Marketing 60

Marketing Web Viral Social Media 60

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. 45% of employers use search engines to research job candidates. Google and search engines will find information about you, somewhere. And there things got more graphic with some kids publishing racist and obscene posts. Social media #fail of the year.”.

Privacy 66

Privacy Reputation Google Engineering 66

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. The Well Written Press Release #4: Write for SEO (Search Engine Optimization). The Well Written Press Release #3: Write for Personas.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Sword and the Script

FEBRUARY 9, 2016

The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries. went viral with an easy for new parents tip trying to sooth a crying baby. Organic search is target marketing. Search is an explicit expression of need or want,” wrote Lee Odden in his book Optimize.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? Long-form video content is yet another goldmine that can keep your content engine from drying out. A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site?

eBook 143

eBook YouTube Video Social Media 143

Mark My Words

SEPTEMBER 20, 2019

Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion. I’m sure there was fierce debate inside the newsroom about the need to push through with both stories, but the decision was made to get them out no matter the cost. So why was it done?

Sports 60

Sports Viral Fashion Engineering 60

MaccaPR

AUGUST 20, 2014

Improve the findability of your content on search engines like Google. Spark conversation with comments. Encourage more prospects to download content such as a white paper, e-book or infographic. Not surprisingly, our clients tell us they’re hungry for precision in a social media world that can feel chaotic and uncontrollable.

Social Media 97

Social Media Media YouTube Facebook 97