Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Gartner Group famously maps the trajectories of enterprise tech segments in their Hype Cycle reports, charting them along a curve like the one below. The general idea is the same. But the dynamics are much different.

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Flack's Revenge

SEPTEMBER 29, 2022

In the world of enterprise tech, they are extremely important influencers. At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. But how can you reap the potential benefits of engaging and working with analysts?

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Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT. Brad Svrluga said PVP invests $250-700K and likes SaaS, enterprise mobile, and vertical industry solutions, including fintech.

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Flack's Revenge

JULY 11, 2018

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. Unfortunately the team’s pitches went unheeded.

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Flack's Revenge

AUGUST 4, 2022

Brette also works with executives at large, well known enterprises, non profits, and tech startups, bringing their authentic voice to the “role” for presentations, interiews, etc. Brette Goldstein has cast over 50 films, five TV series, over 300 commercials, countless plays, seven pilot presentations, and various new media projects.

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Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Interestingly, Gartner also holds sway over SMBs – even though the firm chiefly covers tech used by large enterprises. Forrester is a distant second.

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Enterprise Trade Shows Radio Writing 120

Flack's Revenge

OCTOBER 25, 2017

SocialChorus enterprise social. SpredFast enterprise social. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). Engage Social SmartShare. Sociabble employee advocacy. Sprinklr social media management. TrackMaven marketing analytics. Thought Horizon social selling.

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Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM . All well and good, but things take an interesting turn with ABM (also called key account marketing). ABM is a sales strategy that targets key accounts, rather than taking the typical shotgun approach across markets.

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Flack's Revenge

OCTOBER 24, 2019

Gartner Group, leading IT advisory and market research in enterprise tech published a Hype Cycle report that showed blockchain is in the trough of disillusionment Blockchains rose with the growth and excitement of crypto and bitcoin, that has changed. Where is blockchain now?

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Case Study Enterprise YouTube Pitching 24

Flack's Revenge

JUNE 6, 2018

With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. They’re located in the British Mandate’s historical MINT Building built in 1937, adjacent to the Old City.

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Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). The team also clearly have lots of fun doing this – and get great results too.

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Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

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Flack's Revenge

MARCH 12, 2019

Cloudify Spire connects and controls distributed networks, devices, and applications from the core to the edge – it is a great answer to the pressing need to bring sprawling IoT and other edge devices into the fold and help enterprises and telcos deploy SD-WAN and 5G. A 3D holographic-like display was extremely eye catching.

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Flack's Revenge

JUNE 28, 2017

FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices. Focuus shows campaign KPIs in real time. This helps you adjust course and boost results. Cinch : CEO Maya Komerov said that the app turns your phone into a money-saving wallet.

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Flack's Revenge

JANUARY 23, 2018

The ICO is fertile ground for buzz creation, and a great platform to launch a blockchain or crypto-currency related startup – and we’ve seen many variants, spanning film making, casino junkets, philanthropy, finance and general enterprise tech.

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Flack's Revenge

APRIL 23, 2015

Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. This first post will discuss the developer imperative, describe some of the challenges, and set the stage for a discussion of the tactics that can help you achieve success. The Rise of the Software Developer.

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Flack's Revenge

MARCH 12, 2015

They had a unique talent for covering enterprise tech. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. I disagree. First, GigaOm was not just another tech media operation.

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Flack's Revenge

DECEMBER 12, 2022

Research firm Gartner Group handily charts the stages of enterprise tech segments and associated hype in their (you guessed it) Hype Cycle reports. On the other hand, most would agree that quantum computing (a segment that Fusion PR works in) is at an early stage, perhaps 5-10 years away from mainstream adoption.

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Flack's Revenge

MARCH 8, 2022

The list goes on and on. But how many times have we heard “this will be the year of __ (fill in the blank: IoT, AI everywhere, VR)”?

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Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. So there was the need for lots of damage control and maneuvering.

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Flack's Revenge

JANUARY 12, 2021

Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. The prioritization of firms and analysts, depends on the goals you are aiming for. Analysts play many different roles and you need to know who does what.

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Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. So there was the need for lots of damage control and maneuvering.

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Pitching Conference Enterprise Course 156

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Dawn LeBlanc – Managing Director, Hartford InsurTech Hub powered by Startupbootcamp , which connects the expertise of leading insurers, investors and mentors to innovative startups.

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