Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 146

International Internal Tools Software 146

Agility PR Solutions

FEBRUARY 20, 2023

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their (..)

Enterprise 88

Enterprise International Internal Meeting 88

Agility PR Solutions

JANUARY 3, 2022

New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes.

Enterprise 148

Enterprise Financial Employee Corporate 148

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 150

Social Media Study B2B Media 150

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Marketing departments often have significantly larger budgets than communications, yet the CCOs voice must be just as persuasive.

Trends 199

Trends Corporate Employee Analysis 199

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing. A spreadsheet is not accounting.

Marketing 103

Marketing Comparison Enterprise Technology 103

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are you most excited for in your new role as managing director at The Pollack PR Marketing Group? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Onclusive

SEPTEMBER 23, 2019

Proactively look for opportunities to meet internal customer and all stakeholder needs . Assesses market competition by comparing the company’s product to competitors’ products. Bring products to market. Experience driving the product | product feature vision, go-to-market strategy, and design discussions.

Engineering 150

Engineering Construction Enterprise Software 150

PRSay

MARCH 11, 2019

This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Do they have a standard done-for-you offering, and /or a customizable enterprise solution? What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach.

Policies 166

Policies Community Corporate Enterprise 166

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 93

Marketing Local Crisis Management International 93

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media International Internal 78

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96

YouTube Marketing Local Chemicals 96

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Branding 90

Branding Brand Marketing Enterprise 90

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 105

B2B Leadership Marketing Blogging 105

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 186

Measurement Communications Analysis Data 186

Ishmael's Corner

AUGUST 26, 2014

I analyzed roughly six months of posts from Google’s enterprise blog (Feb. Most of the guest posts on the Google Enterprise blog included just a single backlink. A second technique involves including internal links in the guest posts. Such internal links send a proxy of relevance to a search algorithm. A few had two.

Blogging 121

Blogging Analysis SEO Enterprise 121

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 140

Analysis Tools Software SMB 140

Flack's Revenge

JUNE 6, 2018

Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time. I spoke with Doron Ish Shalom , Director of Program Development, and Pnina Ben Ami , VP Marketing. The Old City must be seen to be believed. There was the chance to do some business while there too.

Media 168

Media Transportation Enterprise Course 168

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. I know exactly how to create, build, develop and support the most efficient connection between clients and their needs at the new and foreign markets. . What will this role entail? Yes and no. Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. PR professionals don’t always take advantage of market data and proprietary research in the way that marketers are trained to do.

Agency 140

Agency Enterprise Retail Energy 140

Prowly

DECEMBER 17, 2024

While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow.

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 96

Case Study B2B Study Marketing 96

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. see graphic above) The marketing goals only start at #6 on the list.

Digital PR 100

Digital PR Enterprise Technology Study 100

Prowly

DECEMBER 13, 2024

In this article, we've rounded up the top 7 print monitoring tools on the market and what they offer in terms of capabilities, price, free trials, and who they're tailored to. A lot of traditional media monitoring tools out there may fall short, especially in niche markets. What monitoring features does it offer? Who is it best for?

Print 104

Print Tools Software Media 104