5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Social media platforms serve as powerful PR channels when used strategically.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems.

Crisis 78

Crisis System Analytics Analysis 78

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The results were clear and measurable. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3

B2B 109

B2B Leadership Marketing Blogging 109

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions. an NGLCC-certified LGBT Business Enterprise. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. How can you measure success of the long-form posts? So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social.

Tools 120

Tools Enterprise Analytics Case Study 120

PRSay

MARCH 11, 2019

Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.” Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Undeniably, tech has helped people during the COVID-19 pandemic.

Communications 170

Communications Survey Enterprise Radio 170

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 156

Publicity Software Google Reddit 156

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. The team also clearly have lots of fun doing this – and get great results too.

Video 153

Video B2B Film Marketing 153

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Customer research can be a full-time task, especially for enterprise organizations. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. Marketing budgets are over-indexed on performance Measurement has long been the Achilles Heel of marketing. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023.

B2B 164

B2B Government SMB Real Estate 164

Contently - Strategy

AUGUST 5, 2020

The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The COVID content strategy.

Financial 115

Financial Strategy Government Leadership 115

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Objectives: -Build thought leadership and brand awareness. Position company as the leader in IT Service Management & Enterprise Service Success. Kristin Amico.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. The time and resources to produce quality. Content marketing requires time – six months at a minimum.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Waxing UnLyrical

MAY 3, 2018

You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. So, I proposed that their mission statement link what they did with the outcomes it achieved; “measuring quality, improving healthcare.”.

Communications 76

Communications Healthcare Enterprise Leadership 76

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. This year, I’ve seen enterprise brands started to come to grips with the harsh reality that they have dozens of departments and LOBs creating content in silos, with little brand governance and quality control. The content center of excellence.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

NOVEMBER 28, 2017

Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Success means, by the third year, we determined the blog influenced about one-third of enterprise software with an ASP north of $1million. I’m convinced the results were far better, but that’s what we had the means to measure.

Study 88

Study B2B Marketing Survey 88

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. You only know that by measuring and analyzing performance, then iterating your approach. With robust tracking, marketers can now measure what’s working and what’s not in order to iterate the approach.

Marketing 80

Marketing Measurement Analysis Enterprise 80

PRSay

NOVEMBER 18, 2016

With advancements in technology, we are now able to more accurately measure the ROI of earned media. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

MAY 8, 2018

For example, if you are a B2B enterprise software provider, your mobile applications should have customer communication components baked in from the start rather than bolted on in a crisis. There’s no reason businesses can’t find a non-intrusive way to do this on the enterprise side. Natural leadership abilities: 17.1%.

Survey 67

Survey B2B Marketing Mobile 67

Communications Conversations

MAY 1, 2015

I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. We’ve previously discussed things like Google Plus hangouts as an option for deeper engagement in social media, and to share more of Jack’s leadership vision. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Also be ready to show how you’re going to measure the success of the programs. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. What’s your best tip for measuring PR? Read below for the entire interview with Cassie: . The hilarious connection of butt wipes and colonoscopies was both unexpected and made sense. .

Strategy 52

Strategy Real Estate Media Pitching 52

Beyond PR

JUNE 22, 2018

A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social.

Social Media 40

Social Media How To Case Study Media 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results. 2) Assess the Account Team.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team.

Tools 175

Tools How To Agency SEO 175

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

JULY 31, 2019

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. Hub and spoke. I’m not alone either.

Content Marketing 100

Content Marketing Marketing Media SEO 100