Cision

JANUARY 28, 2016

In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Onclusive

NOVEMBER 25, 2019

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts.

Case Study 58

Case Study Analytics Study Enterprise 58

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Wadds Inc.

NOVEMBER 23, 2024

There’s a huge third-party market of shiny tools that will help practitioners with every aspect of practice. The initial energy and heat in the market created by large language model vendors driven by venture capital investment is cooling as practitioners face the cultural issues of embedding AI into management and communication workflow.

Corporate 111

Corporate Publicity Communications Enterprise 111

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Prowly

DECEMBER 17, 2024

While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

Agility PR Solutions

NOVEMBER 21, 2021

The new survey targeting enterprise marketers, with data and insights platform Dynata, also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence to […].

Enterprise 146

Enterprise Brand Branding Marketing 146

Agility PR Solutions

FEBRUARY 20, 2023

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their (..)

Enterprise 86

Enterprise Internal International Meeting 86

Agility PR Solutions

APRIL 12, 2021

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business.

Trends 133

Trends Enterprise Marketing Tools 133

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Here’s what you have: -3+ years of experience in PR, communications, or marketing. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. . Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 120

Measurement Enterprise Marketing Consumer 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Do they have a standard done-for-you offering, and /or a customizable enterprise solution? The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Hotels 370

Flack's Revenge

JUNE 1, 2017

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops! How to stand apart?

Enterprise 166

Enterprise Software Technology Marketing 166

Agility PR Solutions

MAY 1, 2024

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates.

Small Business 110

Small Business Enterprise Communications Marketing 110

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why. Collaborate on content.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing. A spreadsheet is not accounting.

Marketing 107

Marketing Comparison Enterprise Technology 107

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. Certainly marketing data analysis can help identify the targets.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR. In a candidate-driven market, culture matters. C-Level visibility is a talent magnet. A charismatic CEO is a powerful employer branding asset.

Brand 333

Brand Branding Employee Engineering 333

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. Research and Development Expenditure Credit is aimed at large enterprises and has similar conditions as relief for small and medium sized companies.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

JUNE 2, 2021

New research from customer engagement software and services Khoros, in partnership with enterprise listening platform Talkwalker, reveals how brands can engage with and market to the Gen Z […]. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 105

Data Enterprise Brand Branding 105

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The savvy tech marketer adjusts tactics accordingly. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. The key is starting small, staying consistent, and continuously refining your approach based on what works for your specific market and audience. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120