Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Enterprise 307

Enterprise Media Analytics Analysis 307

Cision

MAY 17, 2016

Here are three tips to help your brand set itself up for measurement success. In fact, Bluewolf found that mid- to enterprise-sized companies claimed the biggest barriers to Salesforce include “accessing different types of data” and “reconciling data from different sources.”. Not sure how to start? Merge All Data Sources.

Measurement 168

Measurement Strategy System Enterprise 168

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

DECEMBER 6, 2021

A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

JUNE 9, 2019

For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. The post 3 key metrics for measuring event marketing performance and ROI appeared first on Agility PR Solutions.

Measurement 121

Measurement Enterprise Marketing Consumer 121

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR

Trends 333

Trends Industry Government Data 333

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 115

Measurement Communications Survey Web 115

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption. Count shares.

Measurement 118

Measurement Analytics Tools Survey 118

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

MARCH 2, 2021

Even if it does, the effort is often short-term focused and limited to reporting measurements that generates no dialog – indeed a huge loss of opportunity in deriving insights to help learn, make decisions and take meaningful actions for business impact! (to to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Measuring Content Effectiveness. How to decide what to measure? Content marketing has never been more important. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Maestro Enterprise Level includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 25% discount to Measurement Base Camp for up to 2 employees a year Access to 2 hours of consulting time with Katie Paine per year (available for annual subscriptions (..)

Enterprise 40

Enterprise Measurement eBook Employee 40

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. One glaring example is the technology sector.

Technology 248

Technology Company Enterprise Community 248

Onclusive

FEBRUARY 2, 2021

Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools. Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence.

Company 150

Company Enterprise Measurement Social Media 150

Polaris

DECEMBER 1, 2014

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Do new audiences play a critical role in building the business? Who does what?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Tool vendor Cision reckons that it’s got the solution.

Enterprise 111

Enterprise Media Software Measurement 111

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PRSay

MARCH 11, 2019

Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.” Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Undeniably, tech has helped people during the COVID-19 pandemic.

Communications 171

Communications Survey Enterprise Radio 171

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 66

B2B Measurement Blogging Community 66

Cision

MARCH 7, 2016

With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Enterprise businesses that implement the hub-and-spoke model will also be protected from any changes the third-party platforms make, whether it be organic reach or algorithms.

How To 120

How To Enterprise Social Media Customer Service 120

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Flack's Revenge

OCTOBER 25, 2017

Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social. Relay That image creator (“like Over app for desktops”). Shareably storytelling/sharing. Engage Social SmartShare. Sociabble employee advocacy. Sprinklr social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

MAY 3, 2016

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Keep an eye on your branded mention volume because it often correlates with customer service questions. Get our free tip sheet! Target Audience Mention Volume.

Branding 120

Branding Brand Software Nonprofit 120

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? I’ve always backed away from compiling lists of hits and only using numbers as ROI because at some point, you claim a billion impressions and it gets comical.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120