Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Prowly

JANUARY 29, 2025

TRY PROWLY FOR 7 DAYS FREE Brand24: The social listening specialist Starting at: $119/month Free Trial: Available The good stuff: Strong social media monitoring Clean, intuitive mention feed Real-time alerts Professional PDF/Excel reports Great data visualization The not-so-good: Limited keywords in basic plans No traditional media monitoring Real-time (..)

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? I’ve always backed away from compiling lists of hits and only using numbers as ROI because at some point, you claim a billion impressions and it gets comical. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 4, 2015

Integrate real-time social monitoring into enterprise applications. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Branding 90

Branding Brand Marketing Enterprise 90

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Advertising is a valid channel of communication.

Publicity 106

Publicity Media Advertising Advertising 106

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. A page within the printed report document triggered the experience for investors.”.

Case Study 115

Case Study B2B Study Marketing 115

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 91

Software Pitching Measurement Enterprise 91

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. Although the approach is relatively new to most organizations, the goals have remained the same.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision’s case studies range from small business to global enterprises. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 70

Marketing Pitching Corporate Technology 70

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. One of the most innovative clients I work with is Dog Tag Bakery, a social enterprise that consists of a holistic education program embedded in a fully functioning bakery operation for military veterans and their caregivers. The proliferation of owned media.

Data 120

Data Nonprofit Analytics Instagram 120

Presspage

FEBRUARY 5, 2025

5 Features : Media Database, Contact/Campaign Management, Media Distribution, Monitoring, Impact Measurement, Keyword Targeting, Dashboards Muck Rack is a PR & distribution software that integrates a media database, pitching tools, monitoring, and reporting into a single platform. Muck Rack G2 rating: 4.6/5 Prezly G2 rating : 4.3/5

Tools 78

Tools Enterprise Analytics Software 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52