Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Enterprise Design Resources. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. To understand your social strategy’s impact, you need to set specific, measurable goals. The Right Team.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

How To 370

How To Biotechnology Case Study Leadership 370

Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Enterprise Design Resources. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. and the Social Shake-up in May in Atlanta. Content Marketing Conference. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing International 256

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Without trust in a data management process and solution, the data-driven journey does not even begin. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle.

Reputation 94

Reputation Measurement Branding Brand 94

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Tool vendor Cision reckons that it’s got the solution.

Enterprise 111

Enterprise Media Software Measurement 111

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 146

Media Relations Media Print Software 146

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Interviews Software Data 96

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings.

Comparison 104

Comparison Software Tools Analytics 104

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Integrate real-time social monitoring into enterprise applications. Measure the most effective content and optimize strategies for ROI. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Divide Into “food groups”: do you want to enable distribution, accelerate technology, focus on customer experience? They measure, cut, measure. Dawn LeBlanc.

Insurance 31

Insurance Insurance Financial Measurement 31

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 65

Measurement Video Technology Enterprise 65

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Flack's Revenge

OCTOBER 25, 2017

Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social. Relay That image creator (“like Over app for desktops”). Shareably storytelling/sharing. Engage Social SmartShare. Sociabble employee advocacy. Sprinklr social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community International 88

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Barokas

DECEMBER 3, 2019

Barokas Communications is more than a top technology PR firm. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success.

Case Study 78

Case Study Enterprise System Fashion 78

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software International 134

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 123

Publicity Software Google Reddit 123

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Tools 60

Tools Enterprise Software Technology 60