ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

APRIL 16, 2020

I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. To do this, I wanted to speak with someone who works in the field, to see if the pandemic had an impact on IT projects, their business, and if the pitch might have legs. Dispatch from the IT Front Lines.

Infographics 315

Infographics Enterprise Pitching Meeting 315

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

FEBRUARY 9, 2025

Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.

How To 207

How To Enterprise Government Technology 207

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 14, 2018

But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. Don’t send the same pitch twice. See this earlier post for tips on pitching the media like a boss. When it happens, it’s a BIG story.

B2B 147

B2B B2C Enterprise Pitching 147

Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Work-bench Associate Vipin Chamakkla guided the conversation, to help attendees get answers to questions about seed investor “appetites”, pitching preferences, etc. What is the best way to pitch seed investors?

Enterprise 120

Enterprise Pitching Mobile Software 120

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. They don’t respond to me-too pitches. He doesn’t want a sales pitch or a networking meeting.

Pitching 174

Pitching Enterprise Exercises Agency 174

Onclusive

JANUARY 5, 2021

Director of Communications, Enterprise Real Estate Company (>1000 employees). It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive.

Agency 156

Agency Communications B2B Enterprise 156

The Proactive Report

FEBRUARY 22, 2016

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Prowly

FEBRUARY 25, 2025

One thing is for sure: there are four plans available: Media and database outreach Media monitoring Enterprise services Social listening The services and plans are set up in such a way that most of them are suitable for agencies and larger in-house teams, which means that their plans can feel quite excessive for medium-sized teams.

Tools 104

Tools Software Enterprise Crisis Management 104

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. According to Muck Rack , 75% of podcast producers “prefer receiving pitches before noon,” and “receive 1-5 pitches per day.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM . All well and good, but things take an interesting turn with ABM (also called key account marketing). ABM is a sales strategy that targets key accounts, rather than taking the typical shotgun approach across markets.

B2B 177

B2B Case Study Enterprise Resources 177

Prowly

JANUARY 29, 2025

Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Make a list of your must-haves (inspired by your own experience if possible) and your nice-to-haves. 7 Testing tips Think about where your crises usually start. If it's always a social media crisis, maybe you don't need the full-suite tools.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Flack's Revenge

OCTOBER 24, 2019

Gartner Group, leading IT advisory and market research in enterprise tech published a Hype Cycle report that showed blockchain is in the trough of disillusionment Blockchains rose with the growth and excitement of crypto and bitcoin, that has changed. Where is blockchain now?

Case Study 24

Case Study Enterprise YouTube Pitching 24

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. But you can still use the DA to guide your content strategy. Without this shift, Uber, Lyft, and Airbnb would be nothing more than pipe dreams.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. If so, why not pitch a joint session involving a vendor and one of its client brands about how they worked together using an original approach to achieve a great outcome? Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.” Let’s talk.

Publicity 156

Publicity Software Google Reddit 156

Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Forrester is a distant second.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Flack's Revenge

MARCH 12, 2019

Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Startups had the challenge of stealing attention from these and hundreds of other, less glitzy displays. Small Players Get Creative. So, what did work for the smaller exhibitor? A few tactics stood out. Sleight of Hand.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Sword and the Script

AUGUST 4, 2020

The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.” c) What makes a great pitch? Onclusive rolled out a tiered pricing model with lighter versions of its product at a smaller price point.

Media Relations 179

Media Relations Media Print Software 179

Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. ” Give me a break, I have never said this on a pitch.

Pitching 156

Pitching Conference Enterprise Course 156

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Hotels 195

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 182

Software Tools Print Technology 182

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries.

Enterprise 141

Enterprise Pitching Company Employee 141