Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 179

Media Relations Media Print Software 179

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. But you can still use the DA to guide your content strategy. How can you include this information in your PR plans?

Leadership 147

Leadership Engineering Enterprise Social Media 147

Prowly

JANUARY 29, 2025

Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Make a list of your must-haves (inspired by your own experience if possible) and your nice-to-haves. 7 Testing tips Think about where your crises usually start. If it's always a social media crisis, maybe you don't need the full-suite tools.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Hotels 195

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 4, 2015

Integrate real-time social monitoring into enterprise applications. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Track and report on every pitch and interaction with the media using the industry’s most robust CRM.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use.

Data 120

Data Nonprofit Social Media Instagram 120

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Enterprise monitoring may cost more. Pricing for Propel ranges from $250-$600 per month.

Software 91

Software Pitching Measurement Enterprise 91

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 90

Industry Marketing Enterprise Mobile 90

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. Truly global brands, with large enterprise deployments, will run upwards of $100,000. A good print ad in the analog world could drive coverage too. Advertising is a valid channel of communication.

Publicity 106

Publicity Media Advertising Advertising 106

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. For our enterprise and feature stories, we always aim to incorporate the human element as well. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 59

Meeting Automotive Transportation Media 59

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool.

Marketing 87

Marketing Resources Technology International 87

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers).

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Sure, we developed content and we wrote email marketing pitches and purchased ads. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. On the other side, microenterprises, defined as those employing 3 to 5 professionals, comprise over 47% of the total companies surveyed, and even smaller enterprises, with fewer than 3 professionals, make up 39%. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. Should’ve been, really.

B2B 74

B2B Content Marketing Trends Marketing 74

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. No amount of media monitoring is going to measure that!“

Measurement 52

Measurement Communications Survey System 52

Presspage

FEBRUARY 5, 2025

However, this convenience often comes at a price 73% of journalists found fewer than a quarter of the press release pitches in their inbox to be relevant. This increases the chance of your release being picked up and helps you build a reliable network of journalists who trust your judgment and value your pitches.

Tools 78

Tools Enterprise Analytics Software 78