Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Onclusive

NOVEMBER 17, 2021

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

Prowly

JANUARY 29, 2025

TRY PROWLY FOR 7 DAYS FREE Brand24: The social listening specialist Starting at: $119/month Free Trial: Available The good stuff: Strong social media monitoring Clean, intuitive mention feed Real-time alerts Professional PDF/Excel reports Great data visualization The not-so-good: Limited keywords in basic plans No traditional media monitoring Real-time (..)

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. But you can still use the DA to guide your content strategy. Without this shift, Uber, Lyft, and Airbnb would be nothing more than pipe dreams.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 178

Media Relations Media Print Software 178

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. The company has done a couple of things historically that allow it to stand out in the market. PR tech mentions.

Software 181

Software Tools Print Technology 181

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Prowly

DECEMBER 6, 2024

But if you have specific requirements and need something completely tailored to you, you can request an enterprise plan. Where there is big-time pressure and a lack of time to learn new tools and incorporate them into the team. You dont have to be a large corporationyour unique needs might simply require special attention.

Media 104

Media Measurement SEO Instagram 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Hotels 195

Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. A spreadsheet is not accounting.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

MAY 4, 2015

Integrate real-time social monitoring into enterprise applications. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Identify and sort influencers by impact, followers and posting volume. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Branding 90

Branding Brand Marketing Enterprise 90

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 148

Internal International Tools Software 148

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 89

Industry Marketing Enterprise Mobile 89

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. A page within the printed report document triggered the experience for investors.”.

Case Study 114

Case Study B2B Study Marketing 114

Wadds Inc.

AUGUST 10, 2023

He has designed systems and trained individuals and enterprise organisations around the world. It was based on marking up books or printed copies of research papers. Tiage Forte describes how technology can extend the human mind's capability in Building a Second Brain. My approach to knowledge management was originally old school.

System 98

System Software Enterprise Tools 98

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. Top marketers go out of their way to generate as much brand awareness as possible. Target Audience.

Advertising 105

Advertising Advertising Writing Product Launch 105

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Incidentally, AMARC Enterprises was the recipient of a real-life FDA Warning Letter under similar circumstances, showing just how serious the FDA takes its regulatory responsibilities.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

5W PR

JANUARY 22, 2019

However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success. You might buy broadcast time, print advertising space, billboards, banners, digital ads, pay-per-click ads, or any of the almost endless advertising vehicles available. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test.

Tools 79

Tools eBook Print System 79

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack.

Software 91

Software Pitching Measurement Enterprise 91

The Hoffman Agency

OCTOBER 27, 2024

The company is a pioneer in marine restoration, using 3D-printed tiles to help restore coral reefs. For enterprises both local and international, tech-centric or otherwise, this is a chance to be part of a consequential new chapter in the city’s progress. One example is Archireef.

Banking 36

Banking Local Technology Government 36

Sword and the Script

AUGUST 1, 2023

The multi-pitch generator is only available for enterprise customers ( see pricing ). req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. The second feature is a “biography generator.” This is available to all customers.

Software 145

Software Pitching Ethics Technology 145

Sword and the Script

NOVEMBER 26, 2019

Truly global brands, with large enterprise deployments, will run upwards of $100,000. A good print ad in the analog world could drive coverage too. Pricing for Cision Impact starts at $5,000 per annual subscription, but pricing depends on searches and volume. Advertising is a valid channel of communication.

Publicity 105

Publicity Media Advertising Advertising 105

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

OCTOBER 12, 2017

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies.

Survey 60

Survey Enterprise Radio Print 60

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. How many people saw our news?” Or, “How many people had the potential to see our news?”

Media 73

Media Measurement Enterprise Television 73

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. For our enterprise and feature stories, we always aim to incorporate the human element as well. FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers.

Meeting 59

Meeting Automotive Transportation Media 59