Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 146

Media Relations Media Print Software 146

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology.

Marketing 103

Marketing Comparison Enterprise Technology 103

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

International 146

International Internal Tools Software 146

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Integrate real-time social monitoring into enterprise applications. Identify and sort influencers by impact, followers and posting volume. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Wadds Inc.

AUGUST 10, 2023

Using technology to build a second brain to compensate for my cognitive limitations has become an obsession. Tiage Forte describes how technology can extend the human mind's capability in Building a Second Brain. He has designed systems and trained individuals and enterprise organisations around the world.

System 98

System Software Enterprise Tools 98

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 70

Industry Marketing Enterprise Mobile 70

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 119

Software Pitching Ethics Privacy 119

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications.

Case Study 96

Case Study B2B Study Marketing 96

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Incidentally, AMARC Enterprises was the recipient of a real-life FDA Warning Letter under similar circumstances, showing just how serious the FDA takes its regulatory responsibilities.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 93

Marketing Local Crisis Management Internal 93

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Human Resources is uneasy about adopting an employee social media policy. The Real Reasons Inbound Marketing Is Scary. Numbers don’t lie.

Marketing 87

Marketing Resources Technology International 87

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies.

Survey 60

Survey Enterprise Radio Print 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. For our enterprise and feature stories, we always aim to incorporate the human element as well.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR 20/20

SEPTEMBER 14, 2018

Some of our best clients are inbound marketing champions within an enterprise. They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward. These leaders are bringing new technologies, processes, and ideas to life within their organizations.

Enterprise 46

Enterprise Agency Creativity Print 46

The Hoffman Agency

OCTOBER 27, 2024

Traditional growth industries reborn Finance and property will remain economic pillars, but technology is becoming the unifying growth driver. Thankfully, Hong Kong is increasingly embracing the chance to transform and grow through technology. Full disclosure: HKSTP is a client of The Hoffman Agency.) One example is Archireef.

Banking 36

Banking Local Technology Government 36

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What are the benefits of a broadcast placement rather than a digital/print one? It lives at the intersection of business, technology and communications. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 62

Marketing Pitching Corporate Technology 62

MaccaPR

DECEMBER 19, 2016

Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book. Guest Author on Blogs – Explore industry-leading blogs in your space to find out if they accept guest posts or blog submissions.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 74

B2B Content Marketing Trends Marketing 74

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology. 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

APRIL 21, 2015

Moore goes on to talk about how every company is a technology company, with examples ranging from retail to the New York Times. He finishes up with the notion that in today’s fast moving environment, being engaged in big data pre-chasm is a critical success factor in today’s enterprise. The data is coming – are you ready? Derek Lyons.

B2B 60

B2B Data Big Data Marketing 60

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Here’s a topline of what it costs to read some of today’s more respected journalistic enterprises: Bloomberg News : $34.99/month

Journalism 38

Journalism Newspapers Media Print 38