Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Only time and market feedback will tell us for sure.

Reputation 88

Reputation Financial Training Enterprise 88

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. They reflect the economic and technology trends in which organisations operate.

Reputation 94

Reputation Measurement Brand Branding 94

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands. Illustration credit: shutterstock ].

Crisis 146

Crisis Insurance Insurance Exercises 146

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Only time and market feedback will tell us for sure.

Reputation 78

Reputation Financial Training Enterprise 78

Reputation Us

JULY 29, 2019

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” ” says Charlie Gero, CTO of Enterprise and Advanced Projects Group at Akamai Technologies in Cambridge, Mass. The strategy around Zero Trust boils down to don’t trust anyone.”

Reputation 68

Reputation Enterprise Education Employee 68

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

NOVEMBER 6, 2018

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. Marketing, sales and finance have all been modernised by technology and software as a service.

Enterprise 111

Enterprise Media Software Measurement 111

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry. social listening, media intelligence, etc.).

Report 142

Report Marketing Analysis Tools 142

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories.

B2B 120

B2B Customer Service Software Technology 120

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Flack's Revenge

APRIL 23, 2015

Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Why should they care about your company/technology? The Rise of the Software Developer. Of course, let’s not forget a primary motivator: recruitment.

Software 120

Software Enterprise Groups Course 120

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Nonprofits know and understand this, but not many look to their example when seeking help.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. And when a business influencer participates in content, they’re naturally more invested in promoting and sharing it.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 5) As a marketing leader in a large enterprise, how have you used storytelling? 1) How did you get into marketing?

Storytelling 89

Storytelling Brand Branding Customer Service 89

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

NewsWhip

JULY 14, 2020

Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Various comms tools have different access levels for Enterprise organisations which drives me mad – “Who has our login for X product?” Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. When you consider that the criteria for an enterprise-level user is more than $100 million in annual revenue, you understand that smaller scale likely means prioritization.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 87

Publicity Survey Enterprise Pitching 87

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 105

Data Enterprise Survey Instagram 105

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. The only thing these folks achieve is a bad reputation and a general apprehension of covering that company they represent.

Transportation 91

Transportation Meeting Report Media 91

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

Leadership 69

Leadership Biotechnology Policies Local 69

Beyond PR

SEPTEMBER 12, 2016

Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 121

Case Study Software Web Data 121

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JUNE 30, 2020

It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Understand the comms role.

Report 122

Report Publicity Survey B2B 122

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Third largest in the U.S.

Software 87

Software Pitching Internal International 87

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. As a results-driven agency, Sound PR is committed to implementing large-scale, customer-centric strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

The Hoffman Agency

APRIL 2, 2019

My time at both agencies has offered such rich variety in simply meeting with the companies that walk through the door for a first meeting, let alone those that we’re lucky enough to end up working with in a long-term relationship.

Enterprise 52

Enterprise Agency Meeting Exercises 52

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies.

Conference 40

Conference Measurement Communications Employee 40

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Advertising Advertising 40