ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. A single analyst report can influence years of purchase for enterprise software, for example.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?

Storytelling 89

Storytelling Branding Brand Customer Service 89

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: October 25 – 27, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The key is trusting the source and making sure you use enterprise grade solutions to protect your company’s IP. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 187

Enterprise Technology Tools Privacy 187

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing International 256

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The general idea is the same. There too, you have influencers, like industry analysts.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Yet, truth be told, content marketing is nothing new. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”. Convey a point of view. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The general idea is the same. There too, you have influencers, like industry analysts.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Buchanan PR

MARCH 11, 2025

From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field. As a certified woman-owned business through the Womens Business Enterprise Council (WBEC), Buchanan Public Relations understands the importance of fostering an environment where women can lead and thrive.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Cision

OCTOBER 8, 2015

Enterprise Social Business Strategy. Storytelling. When you employ thousands of people, the potential for storytelling that celebrates employee and customer success is huge. When you employ more than two million people around the world, the storytelling potential is like no other brand. Niche Content. Five, 50, 100?

Social Media 120

Social Media Branding Brand Airlines 120

Flack's Revenge

OCTOBER 25, 2017

Shareably storytelling/sharing. SocialChorus enterprise social. SpredFast enterprise social. Pixler photo editor. Relay That image creator (“like Over app for desktops”). Simply Measured social analytics (“great competitor dashboard”). Engage Social SmartShare. Sociabble employee advocacy. Sprinklr social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

Ishmael's Corner

OCTOBER 8, 2014

Keep in mind the media gravitated toward HP’s cash cow – the printer business — and to a lesser extent the enterprise servers. More importantly, we started to seriously hone our business storytelling chops. Uncategorized business storytelling corporate communications global public relations HP public relations' inches) in 1993.

Agency 132

Agency Storytelling Corporate Enterprise 132

Ishmael's Corner

AUGUST 26, 2014

I analyzed roughly six months of posts from Google’s enterprise blog (Feb. Most of the guest posts on the Google Enterprise blog included just a single backlink. Anyone with a fresh take that fits at the intersection of storytelling, PR and digital marketing? And if yes, what are their best practices? It turns out that they do.

Blogging 121

Blogging Analysis SEO Enterprise 121

ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Ishmael's Corner

FEBRUARY 1, 2015

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. For business role models, look no further than Warren Buffet who has perfected the storytelling technique of opening up. Uncategorized business communications executive communications storyteling techniques warren buffet'

Storytelling 60

Storytelling Enterprise Exercises Course 60

ImPRessions - Crenshaw Communications

JUNE 14, 2018

But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. They may also be reached through storytelling. A B2B label makes it sound like impersonal entities exchanging goods and services.

B2B 147

B2B B2C Enterprise Pitching 147

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. You need to tap into top-flight editorial talent that doesn’t already exist on many in-house enterprise marketing teams.

Branding 145

Branding Brand Healthcare Enterprise 145

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it? Where do you think we’re at as an industry in terms of PR at the moment?

Media 202

Media Storytelling Technology Data 202

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Taking the Brand Story Global: Executing a multinational approach to brand storytelling and publishing.

Digital PR 100

Digital PR Enterprise Technology Internal 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. brand storytelling and publishing. Goals for publishing brand content. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Branding Brand Marketing 52

Stern + Associates

MARCH 3, 2023

Storytelling is at the Core of How to Communicate Effectively Finally, the core lesson of Roosevelt’s successful speech is that even the most rational people are mobilized less by facts and figures – crucial as these are – but by emotion and narrative. That’s why storytelling is at the core of everything we do.

Communications 118

Communications How To Banking Government 118

ReimaginePR

JULY 4, 2015

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. He’s also working to raise the capacity of organizations such as Make Poverty History.

Film 120

Film Brand Branding Enterprise 120

Flack's Revenge

JANUARY 12, 2021

Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. The prioritization of firms and analysts, depends on the goals you are aiming for.

Industry 156

Industry Enterprise Trends Technology 156

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Over the past 25 years, Chodor has established himself as a global leader in the world of digital media and enterprise communications.

Video 119

Video Communications Strategy Product Launch 119

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Branding Brand Wireless 40

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110