Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Leadership Agency 36

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). From your perspective what is storytelling? . Can a good story create value for a brand?

Storytelling 89

Storytelling Brand Branding Customer Service 89

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The PR tactics like the ones listed here can work together to create positive differentiation in a hyper-competitive atmosphere in which every enterprise scrambles for an advantage. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. You need to tap into top-flight editorial talent that doesn’t already exist on many in-house enterprise marketing teams.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. They may also be reached through storytelling.

B2B 147

B2B B2C Enterprise Pitching 147

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Internal 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Flack's Revenge

OCTOBER 25, 2017

Shareably storytelling/sharing. SocialChorus enterprise social. SpredFast enterprise social. Pixler photo editor. Relay That image creator (“like Over app for desktops”). Simply Measured social analytics (“great competitor dashboard”). Engage Social SmartShare. Sociabble employee advocacy. Sprinklr social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

OCTOBER 31, 2017

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Enable Data Visualization to Empower Data Storytelling. Lead sources. Marketing team. Social media. Public relations.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 213

Marketing Content Marketing Data Social Media 213

Flack's Revenge

JANUARY 12, 2021

Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. Depending on the space, there may be boutique analysts who are very influential in a certain region or technology area. But they have thousands of analysts and you need to get down to the individual’s specialty area and focus on the right ones.

Industry 156

Industry Enterprise Trends Technology 156

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. That’s why storytelling is at the core of everything we do. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 118

Communications How To Banking Government 118

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The basic premise of the technology is to help businesses collect customer data and better interact with them.

Tools 75

Tools How To System Software 75

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. This is a good fit if you’re looking to master content technology and strategy in 2020. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

Leadership 69

Leadership Biotechnology Policies Local 69

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 81

Marketing Data Wireless Industry 81

Prohibition

DECEMBER 16, 2022

Gesturing towards the workplace shifts born out of the pandemic, and the difficulty younger generations faced in getting on the career ladder, the campaign positions Starbucks as the perfect space for them, and other enterprising individuals, to forge their own path.

Creativity 71

Creativity B2C Enterprise Examples 71

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. ” Yes, it is, and perhaps they didn’t.

Exercises 72

Exercises Measurement Enterprise Technology 72

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

MARCH 15, 2016

He arms himself with the right tools and technology and understands the strengths and weaknesses of his team members and adversaries. Compelling Storyteller s : Your audience has a large and varied appetite for content. Compelling Storyteller s : Your audience has a large and varied appetite for content.

Marketing 40

Marketing Storytelling Fashion Technology 40

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?”

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 143

B2B Trends Video Course 143

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Some of our best clients are inbound marketing champions within an enterprise. They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward.

Enterprise 46

Enterprise Agency Creativity Print 46

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 74

B2B Content Marketing Trends Marketing 74