Deirdre Breakenridge

SEPTEMBER 9, 2019

Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. Taking the time to understand the details of someone’s situation is the first step toward compassion and walking in someone else’s shoes.

Ethics 218

Ethics Exercises Energy Corporate 218

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”. The post PR Ethics … “You CAN Handle the Truth” appeared first on Shonali Burke Consulting.

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Rate each one and when you have completed the exercise, tally the results. You get the idea.

How To 187

How To Leadership Interviews Google 187

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve. And, so my roadmap begins and yours can too.

Exercises 204

Exercises Video Interviews Communications 204

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. It’s a polemic takedown of public relations practice.

Ethics 105

Ethics Government Corporate Exercises 105

PR Job Coach

FEBRUARY 24, 2012

Go to your favorite java shop or the closest one to the object of your networking exercise. And when you are finished get back to networking or whatever you want to call “shining a spotlight on yourself and the value you can bring to an organization through your terrific skill set, even-keel demeanor and strong work ethic.

How To 144

How To Web Groups LinkedIn 144

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. ” Test those waters again and again and watch the work and work ethic improve. The best part? The group didn’t miss a beat on any of their existing assignments.

Internal 120

Internal International Exercises Ethics 120

PRSay

APRIL 11, 2018

I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. I found the computer-based Examination for Accreditation in Public Relations a bit more challenging, especially as my work started to take up more of my time.

Exercises 113

Exercises Corporate Ethics Study 113

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The Severe Acute Respiratory Syndrome (SARS) and Bird Flu outbreaks at the turn of the century were both precursors of a global pandemic.

Government 132

Government Crisis Exercises Retail 132

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. They left no ethical “how would you handle …” stone unturned. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits.

Pinterest 120

Pinterest Case Study Internal International 120

5W PR

JUNE 20, 2024

To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

The Resolution Blog

FEBRUARY 14, 2016

You are embedding them with the principles and work ethics that are your core values. Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. You are giving them attitude.

Training 120

Training Pitching Exercises Creativity 120

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines Exercises 64

Wadds Inc.

OCTOBER 12, 2023

The quality of the outputs will depend on the quality of the prompts and the number of iterations, but the exercise takes less than ten minutes. The impact on labour is clear. It immediately eliminates around a day of work. The destruction of time-based work is almost inevitable.

Publicity 105

Publicity Tools Exercises Ethics 105

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? What does that mean ultimately?

Ethics 106

Ethics Data Training Agency 106

Cision

AUGUST 9, 2016

In a crisis, ethics has to be a top consideration. It’s a fun exercise to then think of ways to connect your brands to emerging trends. How did this happen? Could it have been prevented? What actions are we taking to fix the problem? What are we doing to make sure it doesn’t happen again?

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data. You can read the paper reporting this project by following this link.

Tools 100

Tools Analysis Technology Internal 100

Shift Communications

JANUARY 4, 2019

Simultaneously, I worked as a physical therapy aide and learned how to perform electrical stimulation, heat therapy and various exercises to help rehabilitate patients. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.

Healthcare 74

Healthcare Publicity Exercises Ethics 74

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? You should walk away from this exercise with a document that includes all the elements listed here. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is your environmental impact a priority?

Strategy 129

Strategy Brand Branding How To 129

Karen Freberg

NOVEMBER 25, 2020

In person exercises, engaged conversations with guest speakers, breakout sessions, and mini presentation / collaboration sessions. I absolutely LOVE the phrase our dear family friend John would say about working with neuroscience graduate students on work ethic by saying “I do not expect you all to work harder than I do.”

Meeting 96

Meeting Course Guidelines Education 96

PRSay

NOVEMBER 15, 2016

By completing every exercise in every course module, I quickly got myself up to the level I thought was necessary. Whatever the situation, there is an optimal way to proceed as a practitioner in a decision-making position, and it is incumbent on us to act ethically and follow the best practices. That’s the lesson I’ll carry with me.

Exercises 60

Exercises Course Ethics Study 60

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Burrelles Fresh Ideas

JANUARY 16, 2024

While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. When influencers endorse your product, it becomes more effortless for consumers to believe it is indeed what you claim it to be.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78