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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 181
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When Passion Meets Ethics

PRSay

This pretty much frames most ethical dilemmas, doesn’t it? Real ethical dilemmas are more nuanced, with deep roots, long histories, serious ramifications and lots of gray areas. In PRSA we have a Code of Ethics , and for some there is the assumption that it exists to tell us how to be ethical. That’s not how I see it.

Ethics 143
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Hate Speech and Ethics: A 3-Dimensional Issue

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 140
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Ethics Month, and a Time for Continued Professional Development

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 117
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Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253
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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Such exercises invite a diverse array of ideas, opinions and feedback. Invite diverse feedback and open communication. Spark new ideas.

Crisis 164