Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. They left no ethical “how would you handle …” stone unturned. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology International 100

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines Exercises 64

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Cision

AUGUST 9, 2016

In a crisis, ethics has to be a top consideration. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends. How did this happen? Could it have been prevented? What actions are we taking to fix the problem?

Crisis 0

Crisis Reputation Study Social Media 0

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

Ethics 106

Ethics Data Training Agency 106

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Adoption was swift: 100 million users in two months. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Creativity Industry 245

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Striking a Balance Between Independence and Loyalty. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

JULY 24, 2018

And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. While the theory for complementing PRs with cobots is obvious, there are question marks over whether or not the technology is ready yet. Much like a teenager, it will need direction. Is the tech advanced enough yet?

Analysis 48

Analysis Tools Data Exercises 48

Prohibition

DECEMBER 13, 2021

Technological crisis. A technological crisis is a massive problem within a business that is created by technology. This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Beyond PR

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 81

Sports Agency Creativity Industry 81

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table? It seems like wherever you go, you hear all about NFTs.

Case Study 85

Case Study Ethics Community Trends 85

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

Contently - Strategy

JULY 19, 2024

AI fluency is a key content skill Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. According to a recent McKinsey survey, 34% of respondents report using the technology in marketing and sales. Many are already seeing the results.

How To 52

How To Guidelines Training Tools 52

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 81

Ethics Employee Communications System 81

Masters in Communications

JANUARY 11, 2019

The First Amendment states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

Groups 99

Groups Government Google Facebook 99

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Selective hearing helps no one. Have a go for yourself.

Publicity 164

Publicity Ethics Community Data 164

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Through this technological transformation did we expect an agency like Cambridge Analytica to be the result? It was a good exercise. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120