Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

Stephen Waddington

JULY 30, 2019

The role of Facebook in elections requires greater scrutiny and oversight. The role of Cambridge Analytica and Facebook is an ongoing story that has significant implications for democracy. The political consulting firm gathered personal data and weaponised Facebook to influence voter behaviour. You can do the maths for yourself.

Facebook 91

Facebook Ethics Data Sports 91

ImPRessions - Crenshaw Communications

APRIL 30, 2019

Just 15% of the AI team at Facebook are women. Meanwhile, less than 3% of Google’s workforce is black, with Facebook at 4%. Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. At Google, it’s just 10%. These are embarrassing numbers. . Why does this matter?

Company 168

Company Ethics Google Facebook 168

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. In this short video, you can evaluate how much you FEEL, before you share your tweets and Facebook posts, speak at your team meetings or give those media interviews on TV or on Skype.

Communications 184

Communications Skype Ethics Leadership 184

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 86

Ethics Radio Sports Facebook 86

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. The client didn’t like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously. “It

Ethics 68

Ethics Case Study Meeting Facebook 68

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. The most popular social media channels in France* Facebook : 73.3% WhatsApp : 59.8%

Marketing 90

Marketing Pinterest Radio Instagram 90

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. Almost 70% of Facebook time is spent on mobile. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 27, 2017

Schaefer says, “There are an average of 1,500 stories that could be shared each time a user logs into Facebook,” and “information on the web will increase by 500 percent by 2020.”. Just this week we sat down with the Associated Press’ social media manager to learn how the AP fights fake news on Facebook and everywhere else.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Content picks PR ethics. Trust but verify.

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Analysis Tools SMB Software 173

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Stephen Waddington

JULY 1, 2021

For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. The post The robots have arrived in ethics appeared first on Firefly Communications. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics System Crisis Training 67

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Facebook & Twitter. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. For well over a year, Facebook has been trying various tools to curb the spread of misinformation. Government regulation?

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Government Wikipedia YouTube Google 149

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

PR Job Coach

JUNE 29, 2011

But with all good things comes the idea of responsibility, taking care to be ethical and transparent about how we use technology to advance and effectively manage our careers and career goals. Check Linkedin and/or Facebook or even Jigsaw, Ning, Spoke or Plaxo. Assess the potential. If the requestor is unknown, try a Google search.

How To 207

How To Ethics Technology Education 207

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? TechCrunch – How Facebook can Escape the Echo Chamber. He asks “Will the public editor have access to Facebook’s software engineers and News Feed algorithms, as she does to Times journalists and editorial decisions?” Is News Today too Much Like the Magic 8 Ball?

Ethics 120

Ethics Facebook Google Engineering 120

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. First, we can spend more money on Facebook to promote earned media, especially in our work with influencers. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

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Publicity Social Media Television Big Data 167

PR in High Definition

SEPTEMBER 26, 2018

Take Facebook, for example. Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. That’s where Ethical OS comes in. The post Tool of the Month: Ethical OS appeared first on Firefly Communications.

Ethics 48

Ethics Tools Technology Facebook 48

Waxing UnLyrical

JANUARY 26, 2020

Facebook has said repeatedly they will let political ads with lies stand. As the ethical guardians of our organizations, we need to hold the line and come clean when some manager or staffer does it without our knowing about it. While we can maintain high standards of ethics, there will be some that don’t. Guest post by Mark W.

Ethics 23

Ethics Technology Financial Banking 23

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. As a result, we aren’t often privy to their thinking, including their rationale for Facebook or their plans for Pinterest. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

OCTOBER 9, 2023

Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt. Zuckerberg’s continues to be mentioned alongside X owner (formally Twitter), with the launch of Threads as a key driver. Consumers are calling for transparency more and more.

Media 195

Media Reputation Data Leadership 195

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. No, our job is to keep social media ethical. It’s factual.

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Social Media Media Facebook Viral 108

Onclusive

OCTOBER 9, 2023

Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt. Zuckerberg’s mentions this quarter continued to be intertwined with the X (formally Twitter) owner, with the launch of Threads as a key driver.

Media 195

Media Reputation Data Leadership 195

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

PR Job Coach

FEBRUARY 24, 2012

In this case though, in addition to virtual groups on LinkedIn or Facebook for example, set up an in-person lunch or dinner group, whereby you get together with colleagues on a monthly basis to collaborate or discuss matters of interest. Sites like LinkedIn, Quora, Facebook, etc., The benefits can be many. Work your brain.

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How To Web Groups LinkedIn 144

PRSay

AUGUST 13, 2020

Witness the recent walkouts by employees at Google and Facebook, and by Amazon Employees for Climate Justice, over a range of workplace issues. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

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System Public Affairs Employee Nonprofit 190

NewsWhip

AUGUST 18, 2021

Microsoft sparked an interesting debate on ethics by filing a patent on reviving the deceased in the form of an AI chatbot , and the new Anthony Bourdain documentary “Roadrunner” caused controversy by using AI to make the late chef and presenter speak words he had never recorded as a voiceover for the movie.

Company 148

Company Web Ethics Analysis 148

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy. When I tried to do something about it, I’m the one who got in trouble.

Privacy 101

Privacy Facebook Google Policies 101

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Facebook is also becoming increasingly more relevant as a distrbution channel.

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Strategy Ethics Facebook Twitter 83