Stephen Waddington

JULY 30, 2019

The role of Facebook in elections requires greater scrutiny and oversight. The role of Cambridge Analytica and Facebook is an ongoing story that has significant implications for democracy. The political consulting firm gathered personal data and weaponised Facebook to influence voter behaviour. You can do the maths for yourself.

Facebook 91

Facebook Ethics Data Sports 91

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. The client didn’t like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously. “It

Ethics 68

Ethics Case Study Meeting Facebook 68

PR Job Coach

JUNE 29, 2011

Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries. Check Linkedin and/or Facebook or even Jigsaw, Ning, Spoke or Plaxo. Assess the potential.

How To 207

How To Ethics Technology Education 207

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. Mobile, data and wearable technology. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis International 53

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Facebook & Twitter. For well over a year, Facebook has been trying various tools to curb the spread of misinformation. The tech giants. The startups.

Government 149

Government Wikipedia YouTube Google 149

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Waxing UnLyrical

JANUARY 26, 2020

Facebook has said repeatedly they will let political ads with lies stand. With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. Guest post by Mark W.

Ethics 23

Ethics Technology Financial Banking 23

Onclusive

OCTOBER 9, 2023

Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt. Consumers are calling for transparency more and more. Stories on regulation are becoming more prominent in the news agenda. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt. Consumers are calling for transparency more and more , and stories on regulation are becoming more prominent in the news agenda. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? TechCrunch – How Facebook can Escape the Echo Chamber. He asks “Will the public editor have access to Facebook’s software engineers and News Feed algorithms, as she does to Times journalists and editorial decisions?” Is News Today too Much Like the Magic 8 Ball?

Ethics 120

Ethics Facebook Google Engineering 120

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. As a result, we aren’t often privy to their thinking, including their rationale for Facebook or their plans for Pinterest. In a lengthy post, Copyblogger wrote, “it’s not our job to tell our audience where we live.

Trends 135

Trends Marketing Pinterest Social Media 135

PR in High Definition

SEPTEMBER 26, 2018

When a new technology arises, we like to think that it will change something for the better. Take Facebook, for example. Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. But what if we could predict whether a piece of technology will be disruptive?

Ethics 48

Ethics Tools Technology Facebook 48

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Provide positive context: what’s your vision for how well this piece of technology could work in future and how it could improve people’s lives when it works correctly. 1] [link]. [2]

Ethics 67

Ethics Crisis System Training 67

NewsWhip

AUGUST 18, 2021

In fact, the most engaged article about AI from any publisher this year so far came from a photographer using the technology to recreate the profile of Ancient Egyptian royals Amenhotep IV and Nefertiti. There was a wide range of content about artificial intelligence on the web in 2021, and several of the pieces had artistic applications.

Company 148

Company Web Ethics Analysis 148

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. First, we can spend more money on Facebook to promote earned media, especially in our work with influencers. Vice President, Marketing Technology.

Facebook 60

Facebook Brand Branding eBook 60

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. 11 Peak social media Facebook has reached user saturation in developed markets.

Publicity 120

Publicity Analysis Measurement Tools 120

Prowly

FEBRUARY 3, 2025

Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. To get valuable information about competitors, you can compare SoV across outlets and different social media platforms (because what if you're focusing on Facebook and your audience is actually on TikTok?),

Examples 104

Examples Brand Branding How To 104

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. As a communicator, it’s your responsibility to take charge of your personal and professional development.

Ethics 78

Ethics Community Internal International 78

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Waxing UnLyrical

APRIL 12, 2011

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. We are the masters of our own ethical and procedural checks (no pressure). Then there is matter of tools. The idea of polling and surveying is catching on (again).

Survey 100

Survey Interviews Social Media Education 100

Stephen Waddington

NOVEMBER 30, 2017

There’s a second issue related to ethics and conversations in the public sphere. How technology brought us together , Rachel Botsman. The four: the hidden DNA of Amazon, Apple, Facebook and Google , Scott Galloway. It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Google and Facebook are part of the partnership. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position.

Government 78

Government Policies Ethics Media 78

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics 81

Ethics Privacy Data Financial 81

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Jason Falls – @JasonFalls.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. Have an interesting announcement from a PR technology vendor?

Software 91

Software Print Tools SEO 91

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. I appreciate your comments by email, Facebook and Twitter. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 3, 2017

In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

Creativity 120

Creativity SEO Mobile Journalism 120

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Technology 78