Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

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Ethics How To Crisis International 53

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

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Ethics Publicity eBook Policies 70

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. Almost 70% of Facebook time is spent on mobile. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? TechCrunch – How Facebook can Escape the Echo Chamber. That is also Facebook’s challenge.”. Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. How much is fake news?

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Ethics Facebook Google Engineering 120

PR Job Coach

FEBRUARY 24, 2012

In this case though, in addition to virtual groups on LinkedIn or Facebook for example, set up an in-person lunch or dinner group, whereby you get together with colleagues on a monthly basis to collaborate or discuss matters of interest. Sites like LinkedIn, Quora, Facebook, etc., The benefits can be many. Work your brain.

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How To Web Groups LinkedIn 144

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

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Publicity Social Media Television Big Data 167

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. No, our job is to keep social media ethical. It’s factual.

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Social Media Media Facebook Viral 108

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

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Trends Marketing Pinterest Social Media 135

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

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Social Media Media Interviews Instagram 177

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

PR Job Coach

SEPTEMBER 10, 2013

Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assuming you excel in the job, will the employer agree to put it in writing ahead of time? Just last week we learned from an article in the Atlantic that barely one third of the U.S.

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Pinterest Case Study Internal International 120

MaccaPR

JULY 2, 2014

after Google, Facebook, YouTube, Yahoo and Amazon? Facebook relies on Wikipedia. Did you know Facebook uses content directly from Wikipedia to feed its community pages? Tweet This So, what you see on Wikipedia, you may also find on Facebook , which itself is the second most trafficked site in the world. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

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Solo PR Pro

APRIL 11, 2023

Doing so today requires a steady check-in on ethics, a systematic check on inherent biases and a diversity of thinkers to crisis proof messaging. She writes, “There’s little room for nuance. We can lead the way with ethical communications and actions. Did I mention that the job is hard? We’d love to hear from you.

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Ethics Education Instagram LinkedIn 104

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

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Ethics Community Internal International 78

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The New Rules of Marketing & PR.

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Resources Communications Education Guidelines 136

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

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Ethics Guidelines Comparison Creativity 64

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Publicity Nonprofit Ethics Local 100

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). As far as I’m concerned, we should use any means at our disposal, regardless of which “bucket” they fall into, as long as we’re doing it ethically and responsibly. ” JC, Alan.

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Internal International YouTube Nonprofit 44

Stephen Waddington

AUGUST 2, 2019

Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Facebook provides tools to target and amplify content.

Public Affairs 96

Public Affairs Publicity Sports Facebook 96

Stephen Waddington

NOVEMBER 21, 2018

11 Peak social media Facebook has reached user saturation in developed markets. Instagram and Facebook have both adopted the format. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. 15 Basic skills: coding and writing There’s a significant focus on coding in modern education.

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Publicity Analysis Measurement Tools 120

ZudePR

JANUARY 21, 2016

” My Klout score was in the mid-60s (with minimal use of Facebook). I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. There are so many gems in his writing. Digital PR.

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Digg SEO System Reddit 104

Waxing UnLyrical

NOVEMBER 28, 2012

I write a lot about the subject myself. But those of us who adhere to the PRSA Code of Ethics abide by the Code’s “ Core Values ,” and we try hard to impress on others our sincerity and our honesty. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

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Crisis Management Print Ethics Local 88

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Some people also posit the move is self-serving for Google.

Privacy 102

Privacy Google Advertising Advertising 102

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Emerged Trends. Content optimization for the mobile and semantic web. Of the approximately 3.2

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Trends Mobile Web System 120

Solo PR Pro

AUGUST 28, 2014

Our next Q&A chat will be held 9/10, and our next Topic Chat will be held on 9/24 on the always interesting topic of ethics (coinciding with PRSA Ethics Month) – stay tuned for more details! Free ebook: “Get It in Writing!”. If you weren’t able to join us this week, weigh in on the chat questions in the comments!

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Insurance Insurance Ethics Comparison 69

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

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Blogging Twitter Facebook Measurement 80

PRSay

JULY 14, 2020

Between writing for sites like PRsay , our company’s own blog and our social media channels, our messaging has always been public and our company’s values aren’t a secret. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

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System Community Social Media Employee 158

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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Financial Conference Agency Resources 98

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out.

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Ethics Analysis Technology Data 69

Stephen Waddington

JULY 29, 2018

3 Advertising transparency: Facebook criticised As well as having digital imprints, the Government should consider the feasibility of clear, persistent banners on all paid-for political adverts and videos, indicating the source and making it easy for users to identify what is in the adverts, and the advertiser.

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Government Social Media Report Media 63

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Ethics is a new compulsory module where you must log at least 5 points.

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Training Ethics Course Analytics 60

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

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Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. (Source: A PR View of Media Bias [Survey Data] ).

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Survey Marketing B2B Study 183